Fractional CMO & Go-to-Market Strategist
Trice Alford is a results-driven marketing executive and go-to-market strategist who helps companies turn customer insight into commercial growth. As a Fractional CMO, he partners with CEOs and leadership teams to build scalable marketing systems, align marketing to revenue, and lead organizations through critical growth moments, from product launches to market repositioning to team overhauls.
With over 15 years of experience across high-growth startups, legacy brands, and B2B and B2C industries, Trice brings a sharp understanding of how marketing, sales, and product intersect to drive impact. He’s led successful programs with brands like Adobe, Microsoft, Sam’s Club, International Truck, and Ford, and has a proven track record building marketing teams from the ground up.
Known for translating complexity into clarity, Trice quickly identifies gaps, simplifies strategy, and activates marketing plans that create traction. His approach blends strategic leadership with hands-on execution, making him a trusted partner for founders and executive teams who need marketing to perform, not just promise.
Trice offers fractional CMO support, go-to-market strategy, marketing audits, and cross-functional alignment programs through his practice, Foundation Magnetic.More...