Aramark Collegiate HospitalityMarketing Manager
Oct. 2022 - Feb. 2024Charlottesville, Virginia, United States● Orchestrates and executes dynamic marketing initiatives across both digital and traditional platforms, consistently achieving day-to-day, semester, and annual sales growth targets. Included managing targeted email marketing campaigns, list development, A/B testing, and creative development.
● Fosters the development and maintenance of the UVA Dine brand through proactive client and community engagement strategies including presentations, weekly reporting, and monthly magazine publication.
● Cultivates and nurtures relationships with 30+ partners, UVA clients, internal stakeholders, and the student community, collaboratively achieving joint objectives and formulating strategic plans. Prioritizes and balances stakeholders' diverse needs and expectations by incorporating insights from social media analytics and feedback.
● Leads and inspires a dynamic team of 15+ marketing professionals, steering the execution of digital, traditional, and event-based initiatives toward collective success across email, social, web, advertising, influencer, and traditional marketing outlets. ● Applies social media expertise to guide team members in optimizing their respective focus areas, ensuring a cohesive and integrated marketing approach. Specialties included organic and paid ad campaign building, audience targeting, ad creative direction, and campaign analysis and reporting.