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Work Background
TotemConsultant
Mar. 2024Virginia, United States● Built and led Totem’s first dedicated marketing team, developing internal marketing efforts and fostering team growth, creativity, and cohesion.
● Designed and executed digital-first marketing strategies to boost brand visibility, thought leadership, and engagement across platforms, with a focus on federal and private sector markets.
● Spearheaded social media strategies that increased engagement and audience growth by leveraging organic and paid campaigns, audience insights, and creative content development.
● Led the creation of comprehensive brand guidelines, ensuring consistency across all external and internal communications.
● Managed multi-channel campaigns, including social media, email marketing, and content development, to align with client objectives and drive measurable results.
● Developed strategic communications plans, crafting executive-level messaging, presentations, and thought leadership materials tailored to diverse audiences.
● Guided federal agencies through organizational change initiatives, emphasizing strategic messaging, stakeholder alignment, and innovative solutions to complex challenges.
● Oversaw content creation and reporting workflows, optimizing internal efficiency and aligning deliverables with KPIs for measurable impact.
● Collaborated with clients and stakeholders to design creative solutions for organizational change, process improvement, and culture enhancement.
● Championed Totem’s values of authenticity, curiosity, and collaboration, contributing to a workplace recognized as a "Best Place to Work" and an Inc 5000 Fastest Growing Company. Skills: Strategic Communications · Social Media Marketing · Change Management · Digital Marketing · Thought Leadership · Branding · Organizational Development · Client Engagement
Aramark Collegiate HospitalityMarketing Manager
Oct. 2022 - Feb. 2024Charlottesville, Virginia, United States● Orchestrates and executes dynamic marketing initiatives across both digital and traditional platforms, consistently achieving day-to-day, semester, and annual sales growth targets. Included managing targeted email marketing campaigns, list development, A/B testing, and creative development.
● Fosters the development and maintenance of the UVA Dine brand through proactive client and community engagement strategies including presentations, weekly reporting, and monthly magazine publication.
● Cultivates and nurtures relationships with 30+ partners, UVA clients, internal stakeholders, and the student community, collaboratively achieving joint objectives and formulating strategic plans. Prioritizes and balances stakeholders' diverse needs and expectations by incorporating insights from social media analytics and feedback.
● Leads and inspires a dynamic team of 15+ marketing professionals, steering the execution of digital, traditional, and event-based initiatives toward collective success across email, social, web, advertising, influencer, and traditional marketing outlets. ● Applies social media expertise to guide team members in optimizing their respective focus areas, ensuring a cohesive and integrated marketing approach. Specialties included organic and paid ad campaign building, audience targeting, ad creative direction, and campaign analysis and reporting.
Albemarle CiderWorksMarketing & Events Manager
Aug. 2021 - Oct. 2022North Garden, Virginia, United States● Proficiently managed and marketed public, private, and corporate events, utilizing a combination of email campaigns, organic and paid social media strategies, and strategic partnership development.
● Crafted quality, education-focused guest experiences, amplifying brand awareness and sales through targeted digital and print marketing campaigns. Employed social media management skills to enhance event marketing, utilizing platforms such as Facebook, Twitter, and Instagram to drive attendance and engagement.
● Developed and maintained the company's social media presence, regularly analyzing metrics and adjusting strategies for optimal performance. Integrated insights from social media analytics to refine event marketing strategies and enhance overall marketing effectiveness.
● Collaborated with internal and external stakeholders to enhance the overall brand presence on social media platforms, fostering a positive and engaging online community.
● Managed email marketing campaigns to 5k list through optimizing creative, A/B testing, tracking engagement, and building following
The Wine FlexEmail Marketing Copywriter & Virtual Event Host
Jan. 2021 - Jun. 2021Remote- Grows audience by generating content in various mediums for Instagram and email marketing campaigns
- Engages audience through hosting of online tasting and wine events
Breakthru Beverage GroupSales Development Representative
Aug. 2020 - Aug. 2021Lynchburg, Virginia, United States- Cultivates relationships with off-premise wine retailers and advocates for and fulfills customers needs through advanced product knowledge and streamlined communication
- Upsells, promotes, and introduces new products using a combination of relationship building, sales presentations, and creative/season programming
12 Ridges VineyardTasting Room Lead
May. 2020 - Aug. 202024981 BLUE RIDGE PARKWAY, VESUVIUS, VA 24483- Managed tasting room and increased sales through wine education and networking
- Created content for social media and industry marketing accounts
- Managed events planning, logistics, and execution
Easton Porter GroupTasting Room Bartender & Trainer
Jun. 2019 - May. 2020Charlottesville, Virginia Area- Lead wine tastings and bartender training - Increased sales by curating positive customer experiences and providing wine education
Southwood Realty Co.Leasing Agent
Mar. 2019 - Jun. 2019Roanoke, Virginia Area- Performed leasing, office administration and property management duties
- Increased lead traffic through Facebook marketing
Costanzo MarketingContent Curation Specialist
Sep. 2018 - Jan. 2019Remote- Wrote creative copy and curated digital content to grow consultation business
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