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Work Background
Founder & CEO
CIRCOLO SoftwareFounder & CEO
Jan. 2024CIRCOLO is next-generation software built by the events industry, for the events industry. The end-to-end platform provides sports & entertainment, hotels, events managers, suppliers, and single-event users with all the tools required to create extraordinary experiences for guests and organisers.
Strategic SaaS Growth Consultant
Ironclad MediaStrategic SaaS Growth Consultant
Feb. 2019Queensland, AustraliaMarketing and Business Advisory Services
Chief Commercial Officer
simPRO SoftwareChief Commercial Officer
Aug. 2016 - Nov. 2017GlobalVanessa is responsible for ensuring the integrated commercial success of simPRO. She provides high level strategic leadership to develop, implement and manage commercial strategies to maximise the company’s sustainability, increase reputation and market share, and drive revenue growth globally. Vanessa leads the international sales, marketing and product teams to ensure these integral functions align to meet strategic commercial objectives. She executes global marketing and communication strategies for cost-effective user acquisition, conversion, engagement and renewal; develops and implements sales strategies across key market segments; drives product development; takes ownership of the customer interface with our product and services; and identifies key commercial opportunities to expand internationally. Since joining the simPRO team in early 2012, Vanessa has helped the company to maximise the effectiveness of existing marketing campaigns, developed new marketing campaigns, driven reductions in cost of sales, implemented automated systems, set strategy and structure to the sales team and driven the sales efforts to achieve the results required to meet our goals. Prior to joining simPRO, Vanessa was Director of Marketing with Guvera, an online music streaming company that makes music available to subscribers on demand. Here she set the branding and channel strategies to put the company in front of consumers across Australia and the United States. Prior to working with Guvera, Vanessa was Brand Strategy Director for a funds management group.
Chief Marketing Officer
simPRO SoftwareChief Marketing Officer
Feb. 2012 - Nov. 2018Brisbane, AustraliaVanessa Winter is simPRO Group Chief Marketing Officer reporting to the CEO. Vanessa is responsible for setting and executing our global marketing and communication strategies. Developing market segmentations, market intelligence, measurement of key metrics and analysis across the business including user acquisition, conversion, engagement and renewal. Vanessa implements and manages the global advertising campaigns as well as the management of global marketing budgets and cost reduction. Since joining the simPRO team in early 2012, Vanessa has helped the company to maximise the effectiveness of our existing marketing campaigns, derived new marketing campaigns, reduction in cost of sales, implemented automated systems, set strategy and structure to the sales team and driven the sales efforts to achieve the results required to meet our goals. Prior to joining simPRO, Vanessa was Director of Marketing with Guvera, an online music streaming company that makes music available to subscribers on demand. Here she set the branding and channel strategies to put the company in front of consumers across Australia and the United States. Prior to working with Guvera, Vanessa was Brand Strategy Director for a Funds Management Group.
Brand Manager
simPRO SoftwareBrand Manager
Jan. 2012 - Sep. 2012Brisbane, Australia
Marketing Director
GuveraMarketing Director
Jul. 2011 - Jan. 2012Australia
Marketing Manager - Brand Strategy Director
Equititrust CaptialMarketing Manager - Brand Strategy Director
Sep. 2010 - Aug. 2011Marketing Manager - Brand Strategy Director for the following: Trust Capital Group Equititrust Capital Landsolve Partners
Senior Recruitment Consultant
Sinclair Consulting GroupSenior Recruitment Consultant
Jul. 2009 - Jan. 2010
Business Development Manager
DIAGNO Strategic Business TuningBusiness Development Manager
Nov. 2008 - May. 2009
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