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Work Background
FirstBatchSenior Blockchain Growth/Marketing Manager
Oct. 2022 - Apr. 2023As a Senior Blockchain Growth/Marketing Manager, I: - Actively engaged with the community through AMAs, X Space initiatives, and both phygital and physical events, including high-profile ones like ETH Denver and ETH Lisbon.
- Conducted extensive research to identify new growth opportunities and gathered deep insights into potential markets.
- Managed PR activities by overseeing proofreading tasks, analyzing outlet performance, and forging connections with various vendors.
- Spearheaded the foundation for credential campaigns, from information gathering to setting terms, conditions, and budgets to achieve optimal outcomes.
- Continually monitored competitive trends in the rapidly changing blockchain industry, ensuring the team and company remained at the forefront.
Funverse GamesSenior Marketing & Community Strategy Manager
Apr. 2022 - Oct. 2022Marketing & Strategic Growth: - Spearheaded research on current Web3 developments to inform and drive marketing strategies.
- Cultivated an understanding of the crypto, Web3, and GameFi sectors to enhance team knowledge and marketing direction.
- Shared critical market insights to shape promotional campaigns.
- Fostered partnerships with external stakeholders like gaming guilds, KOLs, and Web3 services.
- Identified key prospects for brand expansion through platforms like Steam NextFest and Web3 conferences.
- Designed and executed integrated PR and marketing campaigns for product launches and pivotal announcements.
- Led research into competitor operations, shaping our strategic advantage.
- Explored and initiated collaborations with influencers resonating with game requirements.
- Scouted and ventured into new marketing channels based on trends and market research. Community Management: - Served as the primary representative and voice of the communities, engaging actively in AMAs and other events.
- Steered the management of NFT games’ community channels and social media platforms.
- Established community guidelines, enhancing interaction and user experience.
- Orchestrated community events, both virtual and in-person, to foster deeper engagement.
- Collaborated with creative teams to generate compelling content for various channels.
- Conducted in-depth research on blockchain-based games, providing actionable insights and content direction.
Yin Yang GamesSocial Media & Blockchain Community Lead
Nov. 2021 - Apr. 2022Istanbul, Turkey- Representing and advocating for the brand in community engagements, including AMAs and events.
- Overseeing the upkeep of NFT game community platforms and their associated social media presence.
- Establishing and reinforcing channel protocols, ensuring a guided approach for community moderation.
- Crafting and implementing engagement strategies for active user interaction and addressing their queries or concerns.
- Coordinating online and offline community-centric events to foster interaction and loyalty.
- Partnering with the creative team to curate and disseminate impactful visual content across platforms.
- Undertaking industry research on blockchain gaming, ensuring competitive positioning and relevant content creation.
Riot GamesFreelance Voice Over Artist
Jan. 2017 - Jan. 2021League of Legends's narrations on the social media channels; Penta series, tournament formats, Teaser trailers etc.
Monster NotebookBrand Marketing & Community Relations Manager
Jan. 2017 - Jan. 2018Brand & Marketing Communications: - Steered the alignment of communication strategies with Monster Notebook’s ethos and objectives.
- Led the evaluation and optimization of campaigns, enhancing brand reach and engagement.
- Fostered strategic influencer partnerships, amplifying brand visibility.
- Spearheaded integrated campaigns for product launches and brand promotion. PR, Partnerships & Collaborations: - Managed consistent brand communication across all channels.
- Orchestrated key brand collaborations, such as the BAU Supermassive sponsorship and indie game developer ties.
- Curated offline brand experiences, like cosplay events, boosting in-store engagement. Community Engagement: - Built a thriving Facebook community of 40,000+, bolstering brand loyalty.
- Cultivated community-centric events and promotions to enhance engagement.
- Mentored influencers, molding them into effective brand ambassadors.
- Proactively addressed community queries and feedback across platforms. Accolades:
Social Media Awards 2017 - Third Place in Community Management
MicrosoftXbox TR Assistant Category Manager
Aug. 2015 - Jan. 2016Strategic Communication & PR: - Spearhead the marketing communication strategy, focusing on Go-To-Market initiatives for the Xbox brand and its subscription offerings.
- Collaborate closely with HQ to ensure alignment of communication strategies with both regional and global goals.
- Oversee channel management, emphasizing operational excellence and consistent message delivery.
- Lead PR campaigns for title launches and offline events, including notable ones such as Rise of the Tomb Raider, FIFA 16, and Halo 5: Guardians. Influencer & Affiliate Marketing: - Drive the strategy and execution of influencer campaigns, ensuring synergy with the brand's objectives and image.
- Conduct thorough competitor and market analysis to refine our influencer and affiliate strategies.
- Identify and engage with potential influencers across platforms, ensuring alignment with the Xbox brand ethos.
- Foster and nurture relationships with new and existing affiliate and influencer partners, aiming for enhanced marketing outcomes.
- Create and launch integrated marketing campaigns, placing emphasis on product launches and driving sales.
RONESANS Fuarcılık ve Yayıncılık A.S.Digital Marketing & Events Manager
Nov. 2012 - Jun. 2014Content & Digital Presence: - Oversee, manage, and edit content across GameX's website and its associated social media channels, ensuring alignment with brand guidelines and objectives.
- Continuously update and optimize digital platforms to enhance user experience and engagement. Event Management: - Play a pivotal role in the organization and successful execution of the GameX Digital Gaming and Entertainment Fair 2013, recognized as the most attended festival in the EMEA region. Collaborate with various stakeholders, manage logistics, and ensure smooth operation throughout the event.
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