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Work Background
Sheer HavocFounding Partner, Creative Director + Strategist
Dec. 2022Oakland, California, United States
Ready StateCreative Strategist
Aug. 2019 - Oct. 2022San Francisco, CaliforniaSat on the agency leadership team and managed + mentored a number of senior designers, writers, and strategists. Managed the agency’s top clients including Markforged, Fire TV, and Google. Led agency pro-bono efforts. Markforged from startup to IPO
⎯ Expanded the Markforged brand across all marketing channels
⎯ Lead the UX strategy and UI design of markforged.com
⎯ Digital content creation including social media, industry reports, white papers, customer stories, case studies, and sales support
⎯ Forge the Future recruitment campaign
⎯ Desktop Series campaign including campaign strategy, UX/UI updates, digital growth campaigns, animation, photography, and 3D printer tours.
⎯ Product launch 360º campaigns for FX20, Blacksmith, Onyx FR, Eiger Fleet, PLA, and TPU Ad Council
⎯ Fight the Bias campaign Google Ads
⎯ Lead the embedded Email Studio team
Cog1Consulting Creative Director
Nov. 2018 - Sep. 2019San Francisco, CaliforniaLead creative planning, strategy, and production of digital marketing and web development for the agency’s top accounts including Bogle Family Vineyards, MacPhearson’s (Posca USA), Las Olas VC, Bandon Partners, and Inxeption. Highlights
⎯ Q1 audience growth of 350% for POSCA USA Instagram channel ⎯ Created and produced the #PoscaSurface brand campaign ⎯ Created ongoing paid brand awareness campaigns with consistent relevance scores of 9-10 for POSCA USA Facebook channel
DHC USA IncorporatedDirector of Creative and Brand Experience
Nov. 2017 - Oct. 2018Alameda, CaliforniaCreative leader and mentor of a diverse team of design, photography, video, UI/UX, copy writing and front-end development professionals. Spearheaded transition of a catalog-based skincare company into an expansive ecommerce and retail market in the U.S. and EU. Highlights
⎯ Developed new brand guidelines for voice, style, and packaging. Worked closely alongside channel stakeholders to develop effective, successful campaigns across digital, retail, social, and direct print markets. ⎯ Led four 360º product launches into new markets. Expanded U.S. market with entry into retail via in-store display, merchandising, and brand training support. ⎯ Provided creative strategy and support to transition direct catalog customers to an ecommerce landscape while expanding new markets through social, digital and retail channels.
Madison ReedEmail Marketing Specialist
May. 2017 - Nov. 2017San Francisco, CaliforniaCRM and HTML Email Development ⎯ Evaluated and re-designed existing templates to incorporate a responsive, mobile-first format with live text, web fonts, and retina images ⎯ GA analysis and segmentation delivering targeted, personalized B2C campaigns
Perricone MDEmail and Front End Developer
Sep. 2015 - May. 2017San Francisco, CACRM and HTML Email — Lead the development and programming of updated, dynamic CRM triggered campaigns utilizing responsive, mobile first design for multi-drip triggered series for lifecycle, remarketing, transactional and promotional campaigns.
— Analytic review, GA tagging and list segmentation to deliver targeted, personalized email experiences to the consumers and business partners. PerriconeMD.com UI/UX Front End Development — Designed and tested new innovative consumer facing landing pages, ecommerce purchase flow, interactive user experiences and content.
— Spearheaded the compilation of two legacy blogs into a new, updated and integrated content experience—Forever Young by Perricone MD. Social Media and Integrated Marketing collateral — Designed and developed social media, vendor specific interactive HTML5 banner ads and micro-sites.
GlassdoorEmail and Front End Developer
Aug. 2015 - Apr. 2016Mill Valley, CA
ProofpointGraphic Designer
Feb. 2015 - Jul. 2015
California Landscape Contractors AssociationCreative Director
Aug. 2010 - Mar. 2014Sacramento, California AreaLed the creation of all identity and promotional efforts for event, education and membership programs. Campaigns consisted of printed collateral, display signage, outdoor media, POP, packaging and on-screen multimedia. Reach included B2B and B2C audiences. CLCA.org Producer/Development and CRM campaigns ⎯ Re-designed and produced all specialty branded online content consistent with existing brand identity, from UI design to multiple-tier image showcases and HTML emails. Art Director of California Landscaping Magazine ⎯ Art direction of editorial content and cover design. Creation and management of core template and style sheet systems. Developed promotions and special sections. ⎯ Directed and lead an outside advertising sales team, freelance photographers and writers. ⎯ Photo Shoot direction, image color correction. ⎯ Directed and oversaw all layout, typography, editorial, pre-flight and pre-press production
HarrisignsFounder, Creative Director
Jan. 1997 - Dec. 2019Directed all aspects of a dynamic multi-media design agency that specialized in print media, display ads, websites, multimedia presentations, email campaigns, video, and virtual tours. ⎯ Managed agency operations, vendors, and contract employees ⎯ Prioritized customer requirements to meet client requirements and deadlines Client list includes: Barn & Willow, Riser Group, RA Performance, Benicia Garden & Nursery, Beading Around the Bush, National Taxi Cab Supply Company, Marin Theatre Company, Beyond Health, Web Perception, The Hess Collection Winery, Cline Cellars, Proofpoint, Glassdoor, Astute, Madison Reed, and Sound on Stage.
Book Passage Bookstore & CafeDirector of Publishing and Internet Services
Jan. 1997 - Dec. 2001Corte Madera, CA
Tanhouse CreativeSenior Graphic Designer
Jan. 1995 - Dec. 1997Orem, UT
Herff JonesGraphic Designer
Jan. 1988 - Dec. 1994Logan, UT
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