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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
👍50%
Sales & BizDev
Geos
🇬🇧50%
United Kingdom
Work Background
Deyaar Development PJSCMarketing Manager
Nov. 2014 - Mar. 2025Dubai, United Arab EmiratesIn my most recent role, I was in charge of developing and implementing strategic marketing plans that were in line with company branding, sales goals, and business objectives. I managed a skilled group of experts to effectively carry out marketing and brand efforts, as well as to supervise output and performance. In cooperation with internal and external stakeholders, I established agency connections and managed marketing initiatives for the property and facility management industries. Through strategic SEO and SEM strategies, I also oversaw the performance of corporate websites. Key Accomplishments: - Steered Digital Marketing efforts, optimized lead-generation and awareness campaigns, analyzed metrics, and drove ROI. - Enhanced performance and uncovered growth opportunities by conducting comprehensive market research. - Set new benchmark by enabling rapid sell-out of $300 development within one month through delivery of tailored sales tools, high-impact visuals, and persuasive communication assets.
- Led department operations end-to-end from conceptualizing, designing, and producing marketing collateral, physical models, and full-scale promotional campaigns along with ensuring cohesive execution across digital and print platforms to maximize brand impact and market reach.
Al Naboodah Travel & Tourism Agencies LLCHead of e-Services/Marketing
Jun. 2013 - Nov. 2014United Arab EmiratesDuring this role, I oversaw the strategic strategy, creation, and implementation of extensive marketing initiatives. By creating and carrying out the company's digital strategy, I created a roadmap for all digital and social media channels. Oversaw a group of marketing coordinators while making sure that daily tactical responsibilities were carried out without a hitch. I combined CRM and website analytics to gather comprehensive data on customer behavior. I evaluated and authorized sponsorship and advertising options that matched corporate goals. Along with maintaining high standards, I oversaw all branding projects in accordance with business objectives. Key Accomplishments: - Increased the number of visits on the website by 30% by overseeing website management. - Introduced and consistently promoted the company’s online booking system, driving engagement and conversions. - Boosted revenue by 20% via targeted print and online ads, SMS and email campaigns, and effective use of social media channels.
The Saeed & Mohammed Al Naboodah GroupAssistant Marketing Communication Manager
Jan. 2009 - Jun. 2013DubaiHere, I developed and carried out strategic and tactical marketing plans to raise brand awareness across a range of activities. I supported several business units while supervising and managing all of the Group's digital and social media initiatives. For the Group website and related websites, I oversaw management, upkeep, SEO, and content changes. I oversaw branding initiatives, making sure that rules were followed. In addition, I oversaw department finances while staying below predetermined spending limits. Key Accomplishments: - Coordinated major Group events, including Dubai World Cup, Abu Dhabi Golf Championship, Dubai Desert Classic, and Careers Fair. - Headed development and maintenance of Group newsletter and intranet along with launching and continuously optimizing system.
American Business Council of Dubai & the Northern EmiratesCommunications Coordinator
Apr. 2007 - Dec. 2008• Handled in-house publications and managed the design, production and layout of all publications.
• Managed the website, ensuring the data (event information, sponsor logos and job vacancies) is fully updated. • Handled all Public Relations activities including the media contacts list.
• Prepared thorough pre and post event press releases.
Etisal Event ManagementEvent and PR Executive
Sep. 2006 - Apr. 2007Dubai• Managed and coordinated events such as Sheikh Hamdan Awards for Medical Sciences, Fundraising Gala Dinner for the Emirates, Arthritis Foundation (EAF), and Profiles International.
• Followed up with Media and Journalists and built strong relationships with them. • Prepared Press Releases in both English and Arabic languages.
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