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Work Background
MovotoUser Experience Research Assistant
Jan. 2015 - Nov. 2016San Francisco Bay Area
Digital Operative Inc.Digital Strategy Associate
Jul. 2014 - Oct. 2014San Diego, CA• Supported Strategist with consolidating data and industry best practices through Google Spreadsheets.
• Conducted research on target demographic and industry competitors in order to set data-driven goals. • Maximized engagement and conversion through rethinking website information architecture and flow.
American Advertising Federation: UCSD (Adwave)Production Director
Oct. 2012 - May. 2014San Diego• Gathered data from target demographic through onsite surveys and online surveys on surveymonkey.com.
• Synthesize qualitative & quantitative data from surveys, focus groups, interviews, and industry statistics. • Lead the design of 27-page marketing campaign book with directors, writers, and graphic designer.
UCSD Sustainability Resource CenterMarketing Assistant
Oct. 2012 - Sep. 2013San Diego• Design digital graphics for marketing collateral, including logo redesign.
• Increase and track social media following through Hootsuite.
• Conceptualize and execute quarterly sustainability events with marketing department.
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