Gazeus GamesMarketing Coordinator
Sep. 2019•Coordination of the User Acquisition Team, being responsible for User Acquisition for the company's catalog
•Management of the Owned inventory channel strategy (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads) and SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, Liftoff, among others)
•Budget management between portfolio and channels
• Elaboration of the UA Strategic Plan together with the Head of the area
• Direct report to the Head of the area through reports and analyze the profitability of the company's portfolio between campaigns and between games.
• Analysis of KPIs such as LTV, ROI, and Retention at the campaign level
•Analysis of KPIs such as CTR, CVR, and IPM at the creative level
•Creation of dashboards on Tableau and Google Data Studio
•Working closely with the monetization team to achieve the best campaign leverage.