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Work Background
DM Clinical ResearchBusiness Development Specialist
Apr. 2024Asheville, North Carolina, United States-Drove business growth by identifying new client opportunities, enhancing trial award acquisition, and serving as the primary liaison to ensure exceptional client satisfaction.
-Collaborated with senior management to identify new business avenues, aligning initiatives with corporate strategies to maximize impact and growth.
-Monitored and analyzed key performance indicators using Salesforce and Trello, consistently exceeding business development targets and driving strategic decision-making.
-Optimized vendor collaboration to track and manage clinical trial opportunities, ensuring an accurate, up-to-date pipeline that supported efficient trial operations and accelerated business growth.
-Participated in Pre-Study Visit (PSV) meetings, collaborating with cross-functional teams to ensure clinical trial alignment and streamline operational processes.
-Conducted assessments of clinical trials, evaluating protocols and requirements to determine viability and ensure optimal execution.
-Led strategic outreach initiatives on behalf of the VP, crafting high-impact communication strategies to secure key meetings with CROs and sponsors, fostering lasting business relationships.
-Enhanced marketing assets by collaborating cross-functionally to ensure accuracy, relevance, and
alignment with client needs, resulting in improved client engagement and outreach effectiveness.
-Led weekly business development staff meetings, driving team alignment, project updates, and
collaboration across departments to ensure progress on clinical trial awards and other initiatives.
-Utilized Salesforce, Trello, and Google Workspace for data analysis, project management, and cross-departmental communication, ensuring smooth coordination and transparency in managing clinical trial awards.
Foster Senior LivingDirector of marketing and admissions
Apr. 2023 - May. 2024-Led the development and implementation of an Ambassador Program to facilitate smooth transitions for new residents and improve family communications.
-Pioneered an innovative move-in process, resulting in a remarkable 95% reduction in document errors and elevated efficiency across all organizational departments.
-Exercised comprehensive oversight over all admissions processes from initiation to completion, personally managing the entire spectrum of legal documentation and lease agreements. Ensured meticulous attention to detail and adherence to regulatory standards, positioning as the primary driver in facilitating smooth and efficient admissions procedures.
-Led the strategic management of social media accounts, orchestrating the execution of targeted marketing plans. Achieved a significant milestone with a remarkable 20% monthly increase in online traffic. Demonstrated proficiency in leveraging digital platforms to drive engagement and enhance brand visibility,
-Drove innovation by implementing advanced tracking tools, resulting in substantial error reduction across lead generation, referral management, vacancy reporting, and budgeting. Seamlessly aligned initiatives with corporate objectives, showcasing a proactive approach to achieving operational excellence.
-Initiated and led impactful community outreach initiatives and fundraisers in collaboration with esteemed organizations including Greenville Literacy, Alzheimer's Association, and the Parkinson's Foundation. Cultivated a positive environment for residents and staff through dedicated efforts.
-Achieved a remarkable 200% increase in admissions within the first month of sales, consistently maintaining month-over-month growth.
LHC GroupDirector of Sales and Marketing
Oct. 2022 - Apr. 2023Greenville-Spartanburg-Anderson, South Carolina Area-Successfully increased the number of active accounts from zero to 80 in six months in a previously untapped market.
-Created digital and print ads for all marketing channels, including long-form SEO content and short-form copywriting and developed social media calendars to drive engagement within the community
-Led and executed community outreach events to increase visibility, build trust, and strengthen healthcare stakeholder relationships. -Provided education to families and patients on hospice benefits, including symptom management, quality of life improvement, and emotional and spiritual support.
-Assessed and advocated hospice services for patients by evaluating their medical history and needs while coordinating with healthcare providers to ensure exceptional care and support
-Enforced HIPAA privacy regulations to ensure compliance and provided clear explanations of patient rights
Curated Selections Wine GroupUpstate Business Development
Mar. 2014 - Jan. 2022Charleston, South Carolina, United States-Developed and executed sales plans, strategies, and objectives to achieve company-wide goals and revenue targets -Managed all social media accounts to drive sales and increase visibility in the wine industry.
-Developed a previously untouched market, starting with five accounts and increasing to over 160 accounts in 4 years
-Excelled in establishing long-lasting partnerships with winemakers, importers, and other industry professionals worldwide.
-Organized and hosted trade shows to facilitate in-person engagement and network-building in the food and beverage industry
-Curated and implemented beverage programs for clients and hosted in-depth training classes for staff to increase revenue -Coordinated highly successful wine dinners and collaborated closely with Executive Chefs to curate and showcase food and wine pairings
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