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Work Background
Watching ThatCXO
Jan. 2023Boston, Massachusetts, United States
Watching ThatVice President, Global Customer Experience
Sep. 2021 - Jan. 2023
BrightcoveVice President, Global Customer Success
Jul. 2018 - Sep. 2021Greater Boston Area
BrightcoveSenior Director, Global Customer Success
Jul. 2016 - Jul. 2018Greater Boston Area
EverTrueDirector, Customer Success
Jan. 2015 - Jun. 2016Greater Boston Area
BrightcoveDirector, Customer Success & Advertising Operations
Apr. 2012 - May. 2014Greater Boston Area
BrightcoveDirector, Community & Advertising Operations
Jan. 2011 - May. 2012
BrightcoveDirector, Best Practices & Advertising Operations
Jul. 2009 - Jan. 2011• Designed and delivered an Advertising consulting package to over 80 of the world's large to mid-sized Media Publishers.
• Led an international team of internal experts who delivered various consulting packages centered around different aspects of the video publishing process.
BrightcoveSenior Manager, Ad Operations
Apr. 2006 - Jul. 2009• Managing advertising integrations for Premium publishers to establish their advertising businesses on their broadband channels and internet video players.
• Led Ad Operations team, supporting the sales effort for the Brightcove Ad Network and consumer destination site, creating sales and support tools and building client extranet.
Lycos, Inc.Product Manager
Apr. 2005 - Apr. 2006• Managed the Lycos.com homepage and service sites by producing fresh content, integrating strategic partnerships, continually improving usability and driving traffic and unique user growth strategies.
• Led various network-wide infrastructure projects: site shutdowns, creating and deploying a universal navigation system and overseeing the development of new content management system, all critical to the success of the new corporate strategy and achievement of projected traffic goals.
Lycos, Inc.Director, Sales Operations
Oct. 2004 - Apr. 2005• Hired and trained a core team of experienced sales support staff, to transition and support the take back of Wired News sales.
• Created tight-knit scheduling, reporting and revenue optimization procedures to ensure efficiency of a small support staff and a growing sales organization.
Lycos, Inc.US Production Manager
Jan. 2004 - Oct. 2004• Managing US Business Operations Project Roadmap for a 4-member team, prioritizing and assigning all design requests and web content changes, and coordinating the execution of all marketing and promotional advertising campaigns for the top sites within the Network.
Lycos, Inc.Client Services Manager
Mar. 2002 - Jan. 2004• Successfully transitioned 200 ad campaigns and all Ad Sales Operations functions to an outsourced advertising solutions company within 2 months, decreasing operational expenses by $9mm annually, and allowing the company to focus on growing its audience and implementing its 2004 connections strategy. • Managed Sales Operations, by executing online advertising campaigns and driving revenues of over $100 Million annually.
• Acted as the liaison between Ad Operations and Finance, coordinated ad delivery data for sales revenue earned weekly/monthly for the company and promoted open lines of communication between all groups of all product and support issues.
• Worked in conjunction with the Accounting group to ensure billing procedures were followed and accuracy was achieved in reporting for all month-end billing cycles by deadline.
• Led the integration of the Sales Associate and Campaign Management teams, to a combined role, to achieve staffing requirements and business efficiencies, resulting in 15% decreased headcount requirements and improved cycle times.
• Managed an 8-person client services team between 2 distributed offices in MA and NY, to support all Account Executives on the East Coast.
Lycos, Inc.Ad Product Manager
Apr. 2000 - Mar. 2002• Executed on senior management mandated Rich Media strategy, defined products, sales processes, pricing and measurements leading to $2 Million in incremental Rich Media sales, annually. • Created new products, promoted undersold products and retired old ad products to keep ad product set competitive with the market, by tracking trends, evaluating customer feedback and constantly training the National Sales force.
• Led US portion of international effort to define requirements for, select and implement a new Rich Media ad delivery system that would align with the current ad delivery system and lead to additional Rich Media revenues at a lower cost.
Lycos, Inc.Advertising Campaign Manager
Oct. 1999 - Apr. 2000• Coordinated contracts and scheduled online advertising campaigns for top advertising accounts.
• Led core team responsible for testing, approving and trafficking all Rich Media ad creative.
• Participated in core team that successfully transitioned over 10,000 ad campaigns from proprietary ad management system to a new system.
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