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Work Background
Rachel Sheerin - Burnout Keynote Speaker and Motivational EmceeAccount Director
Jan. 2021www.rachelsheerin.com
My Craft Collective Owner
Nov. 2020www.mycraftcollective.com
Bass/Schuler EntertainmentSales Agent
Jan. 2020www.bass-schuler.com
Neen James Inc - Executive StrategistSales Goddess
Sep. 2018www.neenjames.com
Out of the Box BookingOwner
Aug. 2018Lakeville, MNwww.outoftheboxbooking.com
The College AgencySales Agent
Jun. 2003 - Aug. 2018Savage, MNNational entertainment talent agency specializing in booking unique entertainment experiences at colleges and universities nationwide, providing brand recognition and growth for a variety of entertainers: musicians, comedians, speakers and novelty events. • Boost company sales by 529% as of end-of-year 2017 by outperforming cold calling expectations and nurturing client relationships.
• Mentor, inspire and mobilize regional agents on my team.
• Manage specific event details, PR events, and media exposure for over 50 clients annually.
• Spearhead growth-oriented communications and innovative ideas for promotional materials that garnered national exposure as the “Book Deal Campaign” generated a 35% increase in business for one client in a specific regional market.
• Provide high value expertise and company visibility by acting as the agency’s spokesperson at events nationwide.
• Assess and research market competition in order to develop effective, tactical marketing plans to drive revenue growth and identify trends and patterns. This helps to shape future informed decisions.
• Build a roster of nationally accredited talent through high value expertise leveraged from an exceptional long standing reputation in the college entertainment market.
• Forge and grow artists’ careers through active development and strategic talking points which expanded market exposure.
• Consolidate event expenses by conducting data analysis to determine the best ROI for the company resulting in the elimination of unprofitable events.
• Engage stakeholders to secure mutually beneficial contractual agreements across diverse groups that impact and improve the bottom line for all involved.
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