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Work Background
HiveyHead of Marketing
Dec. 2024Marketing Lead | Brand Builder | Startup Growth Driver As a one-woman marketing team at a fast-paced startup, I lead end-to-end efforts to drive brand awareness and user growth. With a scrappy, "get-it-done" mindset, I wear many hats—from content strategy and creation to cold outreach, blog writing, CEO comms, podcast pitching, event planning, and customer onboarding. I thrive in the "fight to win" phase of growth, rolling up my sleeves to amplify our brand, build meaningful connections, and spark conversations that matter. Whether it’s interviewing industry thought-leaders or finding creative ways to spread our message, I'm all-in on moving the needle.
EmeraldSr. Branded Content Manager, Overland Expo
Jan. 2023 - Nov. 2024-Developed and executed the overall branded content strategy, incorporating multiple channels, including video, photography, social media, email marketing, editorial, and a 250+ page annual magazine. -Led bespoke vehicle build projects and weekly client-based content initiatives for industry-leading clients, such as GMC, Toyota, BFGoodrich, Outside, Outdoorsy, and many more. -Spearheaded Instagram growth and engagement, achieving year-over-year improvements through innovative strategies and authentic storytelling. -Elevated email marketing campaigns with new designs and targeted content to increase engagement and brand loyalty. -Designed and implemented influencer strategies that expanded brand reach and cultivated meaningful partnerships within the overlanding community. -Produced special video series celebrating the unique stories and inspiring individuals in the overlanding space, driving audience connection and brand affinity. Key Achievements: -Grew social media presence and engagement year over year, establishing the brand as a leading voice in its industry. -Enhanced collaboration between creative teams and external partners, ensuring cohesive, high-quality content delivery.
Overland ExpoContent Marketing Manager
May. 2021 - Jan. 2023ConnecticutAs a key member of the Overland Expo marketing team, I led our video strategy while overseeing content creation, social media, email marketing, and overall brand communication. My focus was on crafting purposeful storytelling that connected meaningfully with both our audience and clients. Through social media, video production, and digital marketing campaigns, I developed strategies that not only engaged event attendees but also strengthened client relationships, driving impactful results and brand growth.
Yahoo SportsMultiplatform Content Producer/Director & Host
Oct. 2018 - Mar. 2020Sunnyvale, CAResponsible for the ideation of, scripting, and on-camera hosting of multiple live shows and daily video content. I hosted the award-winning Fantasy Football Live, NFL Draft Show, Selection Sunday show, and Senior Bowl show. I covered live sporting events such as the NBA Finals, college football National Championship games and the Final Four. I interviewed professional and collegiate athletes, produced long-form feature stories and conducted daily on-camera hits with writers for breaking news. I also pitched ideas to top executives, collaborated with internal team members throughout the country, and emceed company events.
The Madison Square Garden CompanyDigital Reporter and Producer, New York Rangers
Oct. 2016 - Sep. 2018Greater New York City AreaAs the team's Reporter, Host and Content Producer, I was responsible for interviewing players and coaches, creating digital and social content, and collaborating with PR staff to generate topic ideas to best promote the team.
1010XL 92.5 FM, Jacksonville Sports RadioReporter, Radio Host, and Media Planner
May. 2015 - Oct. 2016Jacksonville, FloridaHere, I covered the Jacksonville Jaguars and acted as a radio personality for the station's afternoon drive show each weekday, and also co-hosted Florida's first and only all-female sports radio show "Helmets and Heels". As part of the radio crew, I helped create ideas to attract new listeners, create a social media strategy and gather content, shoot and edit video reports, write blogs, voice radio commercials, and collaborate with Jaguars PR staff on story ideas and execution.
Tampa Bay BuccaneersIn-Game Host
Oct. 2014 - Dec. 2014Tampa, FloridaDuring each Buccaneers' home game, I promoted fan engagement, hosted contests, interviewed game attendees, and emceed live in-stadium entertainment for fans to watch on the jumbotron.
Genesis CommunicationsCo-Host of "The Power Hour" Radio Show
Jul. 2014 - Apr. 2015Tampa/St. Petersburg, Florida AreaI hosted a sports and pop culture mash-up show that mixed the fun of sports with addicting pop culture conversation. From Chicago Bears linebackers to characters from The Walking Dead, the show offered quirky and vibrant entertainment over the air and online at sportstalkflorida.com.
Genesis CommunicationsManaging Editor
Jan. 2014 - Apr. 2015Tampa/St. Petersburg, Florida AreaI managed SportsTalkFlorida.com by creating daily social media strategies, managing writers, reporting and writing sports stories, and creating new ways to promote the Sports Talk Florida brand. I wrote, produced and voiced on-air commercials and promotions, and edited videos.
IMG MediaStudio Host and Producer
Aug. 2013 - Dec. 2013Winston-Salem, NCI was the first and only female studio host and producer for the Boston College IMG Sports Network, covering football, basketball and hockey for the Eagles. I wrote and produced my own scripts for on-air radio updates and produced radio shows for Boston College games.
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