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Work Background
KicContent Lead
Apr. 2024 - Dec. 2024Melbourne, Victoria, AustraliaSenior leader managing the content team and shaping and executing the in-app content strategy for Kic, a prominent player in the online wellness industry, offering a subscription-based app with a goal to change the relationship people have with wellness and themselves. Key responsibilities:
- Leadership & team management
- Develop comprehensive content strategy & roadmaps aligning it with the company's overarching strategy and goals.
- Ideate and execute in-app content ideas including new programs, workouts and initiatives to ensure Kic stays at the forefront of the industry
- Approve and oversee all marketing and social media campaigns (paid and organic)
- Cross functional collaboration with product, brand & engineering teams
- Budget management
- Data analysis, goal & KPI setting
Adopt ChangeCommunications & Media Manager (Marketing)
Jan. 2022 - Jan. 2024AustraliaMedia, Communications & Marketing strategy for the not-for-profit Adopt Change to help the 45,000 children in out-of-home care find permanent, safe homes. Key responsibilities:
-Team management
-Communications & Marketing strategy – to drive donations & recruit more foster carers
-Media Strategy
-Digital Marketing Strategy (paid and organic)
-Manage key digital and creative agency relationships
-Email Marketing Strategy and SEO
-Data analysis and reporting
-Podcast Executive Producer
-Ambassador management
-Events support
-Budgeting
-Website management
MamamiaSocial & Audience Development Lead
Jan. 2019 - Jan. 2022Sydney, AustraliaHead of the Social & Audience Development team for Mamamia, strategising & managing Mamamia's presence across all digital platforms. Responsible for:
- Team management
- Social media strategy - across the business written, podcasts and video - Ensuring brand and tone consistency - Email marketing strategy and SEO
- Data analysis and trend predictions
- Digital marketing strategy for Mamamia's subscription service
Network 10Senior Social Media Producer
Jul. 2018 - Aug. 2019Sydney, AustraliaLeading social media strategy and management of Channel 10 flagship and
primetime social properties, overseeing a team managing over 180 social
channels with over 17 million total followers.
Network 10Social Media Producer
Jun. 2016 - Jul. 2018Lead social producer for Bachelor In Paradise, Bachelor, Bachelorette, Dancing With The Stars, Channel Ten Flagship Social accounts, Offspring, The Wrong Girl, Sisters, Bondi Vet and CRAM. Manage projects for Gogglebox and MasterChef. Co-led the I’m A Celebrity Get Me Out Of Here Season 4 social media strategy, living and working from the African jungle. • Social media strategy, ideation, planning & content creation to engage fans of Network programs • Use of Adobe Photoshop and Premiere Pro to create custom content
• Filming & producing bespoke social content with talent • Maintaining relationships with key stakeholders • Strategic community management
• Content approvals with Production companies to ensure content is consistent with the TEN brand
• Execution of promoted social media campaigns with marketing team and external advertising agency • Detailed analytics and reporting on campaigns • Managing and producing of talent for I’m A Celebrity and Bachelor In Paradise • Planning & managing digital and social media competitions
• Strong communication skills to ensure teamwork with multiple departments and external companies • Budgeting
• Hiring
• Training and people management
The DefectorsSocial Media Coordinator
May. 2015 - Jun. 2016- Managing Facebook, Instagram, Pinterest and LinkedIn accounts for several major clients
- Account management
- Content strategy & planning
- Copywriting
- Technical brief writing skills
-Artwork and design creation on Photoshop
- Writing and uploading weekly blog posts
- Strategic community management
- Manage and execute monthly EDMs
- Management of promotional competitions
- Influencer campaigns to drive social engagement
- Event amplification
- Facebook Advertising Management including Business Manager & Power Editor
- Detailed monthly analysis and reporting
- SEO Understanding
The DefectorsSocial Media Marketing Intern
Mar. 2015 - Apr. 2015Sydney, AustraliaAssisted the Account Managers with content creation for major clients across Facebook, Instagram and Pinterest. Wrote and published blog content for key clients such as MineTan, Valued Opinions and St Tropez Tan Australia. Sourced imagery & content, assisted with influencer campaigns and the MineTan Tanbassador program. Copywriting, artwork creation on Photoshop and varied administrational duties.
University of WollongongSocial Media Marketing Intern
Jul. 2013 - Nov. 2013Coordination of UOW Student Life Facebook and Instagram, Facebook schedules, marketing of Student Life events, creation of promotional videos
Pacific MagazinesDOLLY Magazine Work Experience
Nov. 2009 - Nov. 2009Sydney, AustraliaI completed work experience with DOLLY at Pacific Magazines. I assisted the fashion and beauty editors with daily tasks, wrote and published articles, conducted interviews and helped with the overall editing process.
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