Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
EdenBaseHead of Marketing
Dec. 2022 - Jan. 2024London, England, United KingdomConceived and Executive Produced TransformBase, a 350-person emerging technology conference, achieving a +78 NPS and full delegate attendance. Oversaw marketing, supplier selection, and content production, creating assets and plans to secure £250K of seed investment. Designed and executed digital marketing strategies to support the launch of a book recognised by Bloomberg as a Business Book of the Year. Implemented an agile marketing approach, resulting in a 1300% increase in the contact base, forging partnerships with critical financial and governmental institutions. Ran a monthly event series attracting high-net-worth individuals and organisations.
01 FoundersChief Marketing Officer
Jun. 2021 - Nov. 2022London, England, United KingdomDirected innovative marketing strategies for a teacherless coding school, significantly exceeding diversity targets. Generated £800,000 in contracted revenues through strategic partnerships, including collaborations with Snyk, Nominet, and Peloton. Defined commercial operations, introduced CRM systems, and led a launch campaign reaching over 2 million people, featuring regular virtual events and webinars.
UNLEASHManaging Director, Strategy and Insights
May. 2019 - Aug. 2020London, England Metropolitan AreaLed a cross-functional team of 12 in digital transformation initiatives, unlocking €2M in reserved revenue to support digital media development. Implemented marketing technologies to enhance operational efficiency for live conferences and digital content, resulting in improved attendee engagement and reduced operational costs.
PearlAscentConsultant Marketing and Content Director
Apr. 2019Greater London, England, United KingdomSpearheaded the development of content-first event management software using AI to streamline event planning and delivery. Developed interactive experiences for a global manufacturer, successfully launching a high-value product at the world's leading automotive show
Bett ShowEditor and Head Of Content
Aug. 2016 - Mar. 2019London, United KingdomRedesigned the content strategy, achieving a record NPS of +49 and 150% year-on-year growth in attendance at sponsored sessions. Increased sponsored content revenue by 63% in the first 12 months, collaborating with partners like Microsoft, Google, and Lenovo. Oversaw delegate acquisition and content marketing, increasing audience engagement across UK, Asia, the Middle East, and LATAM events.
Institute of Practitioners in Advertising (IPA)Head of Communications
Mar. 2015 - Aug. 2016London, United KingdomDeveloped a cross-industry partnership with Twitter to support gender and ethnic diversity, securing 18 pages of editorial coverage in key industry trade publications. Introduced new content streams, including a podcast series that achieved over 25,000 listens and an e-bulletin that doubled the standard open rates.
Superglue AgencyContent Director
Dec. 2013 - Jan. 2015London, United KingdomProduced events and audience-building elements for high-profile clients like the Royal Opera House and Microsoft, ensuring exceptional standards. Consulted with clients like Somerset House and London College of Communication to deliver successful projects that exceeded expectations. Managed projects for diverse clients such as Pipedreams Media and the Institute of Competitive Socialising, showcasing versatility and adaptability in the industry.
D&ADMembership Director
Feb. 2012 - Sep. 2013London, United KingdomIncreased membership from 2,500 to over 13,000 through a digitally-led approach, resulting in a 30% revenue increase. Led the digital transformation of the flagship education awards programme, achieving a 900% increase in institutional participation and over 70,000 website registrations globally.
D&ADContent, Community and Campaigns Interim Director
Jun. 2011 - Feb. 2012Led the delivery of D&AD's Press, PR and digital communications function. Also provided editorial direction for www.dandad.org. Managed a team of 3 communication specialists including a project manager working remotely on a joint initiative with YouTube.
D&ADAwards and Student Awards Senior Manager
Jan. 2008 - Jun. 2011Directing jury selection and programme management across Student and Professional awards programmes, a total of 36 juries and over 250 people. I also designed and developed all aspects of D&AD's first ever joint awards night for professional and student awards winners attended by nearly 1,000 people.
The Ivors Academy Events Manager
Mar. 2000 - Jan. 2008Worked on Ivors Academy Awards Suite - The Ivor Novello Awards, The Gold Badge Awards and The British Composer Awards. Developed and operated young talent initiatives in partnership with BBC and Apple
Intch is a Professional Networking App for the Future of WorkSee more people like Fergal on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
646906 people
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
18
Financial Consultant @ Standard capital corporation
160521 people
19
Project manager @ Zois Energy limited
18
Financial Consultant @ Standard capital corporation
43
Investments Relations Manager @ ExxonMobil