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Work Background
VF CorporationUX/UI Designer
Apr. 2022• Designer on an unbranded ‘Canvas’ platform that is used across three brands: Timberland, The North Face, and Vans.
• Lead designer on Account and Checkout, focusing on improving customer experience and conversion rates.
• Manage global site designs and prototypes in Figma using both branded and unbranded Design Systems.
• Work with development team in JIRA.
• Partner with the Analytics team to observe feature performance and conduct A/B testing.
• Collaborate with research partners on competitive analysis and usability testing.
• Present new designs or prototypes to UX, Brand, and Developer stakeholders.
Fossil Group, Inc.UI Designer
Oct. 2021 - Mar. 2022• Create UI design concepts for all Fossil brand smartwatch collection’s digital watchfaces, build in Sketch and Invision.
• Partner with developers on accurate UI execution and conduct user experience testing prior to launch.
Service AutopilotUX/UI Designer
Aug. 2021 - Apr. 2022Dallas, Texas, United States• Lead designer for Service Autopilot, a field services software.
• Oversee design team work, provide constructive feedback and innovative ideas within my team.
• Build wireframes, UI designs and interactive low and high fidelity prototypes. (Figma and Sketch)
• Lead the maintenance of a cohesive look, brand, and user experience across all screens in the software.
• Partner with multiple stakeholders to solicit constructive feedback, including product managers, engineers, and other designers in drafting and brainstorming initial concepts.
• Present designs with expertise and rationale while advocating for end users.
• Identify opportunities for design or process improvements and drive their implementation.
Fossil Group, Inc.Associate Designer, Fossil
Mar. 2020 - Sep. 2021Dallas, Texas, United States• Collaborate with the team to conceptualize and design 2D digital watchface interfaces for the Fossil smartwatch collection.
• Own the development of Fossil Men’s traditional watches through all phases of the design and development process from ideation to launch, including trend research & consumer insights, CAD renders, seasonal product presentations, packaging design, design storytelling and copywriting.
• Create and finalize specs for physical prototypes in PLM for manufacturing, communicate with production partners and vendors to ensure accuracy in desired execution and timely sample delivery.
• Designed a limited edition Earth Day 2021 watch utilizing a solar movement and sustainable materials that moves the needle for Fossil’s sustainability initiatives.
Fossil Group, Inc.Assistant Designer, Skagen Denmark
Apr. 2019 - Mar. 2020Dallas/Fort Worth Area• Responsible for the design and development of all Men’s watch product for Skagen Denmark.
• Creation and communication of concepts within each seasonal direction, ensuring cohesive storytelling for the brand across all product categories. Assisted in creating products that represent the new Skagen brand strategy.
• Knowledge of product construction and materials, management of communication with suppliers and overseas factories to ensure timely and accurate execution.
• Led the design of limited edition Neighborhood Goods X Skagen Denmark collaboration watches that will be sold in Neighborhood Goods stores across the US.
• Partnered with Merchandising and Product Development teams to create a new margin rich platform that is driving incremental demand.
Fossil Group, Inc.Assistant Designer, Emerging Brands
Jul. 2017 - Apr. 2019Dallas/Fort Worth Area• As the sole designer for Mon Amie watches I designed and developed all watches and jewelry for this young brand while developing the brand’s visual design language.
• Collaborated with brand charity partner ME to WE in jewelry development and marketing campaign execution.
• Established the brand identity through blog and social media management. Created the digital content and marketing assets for the brand as well as established a unified voice across all channels for brand consistency through copywriting.
• Planned strategy and execution of multiple Instagram Marketing Campaigns that accelerated growth in followers and engagement.
• Coordinated brand-right events, including event design, promotional signage, digital marketing graphics, interior decor • Owned new watch concept proposals, each proposal included trend and market research, initial product proposals, brand logos and style guides as well as website designs to communicate the concepts in a testing environment.
Fossil Group, Inc.Kate Spade Watch Design Intern
Sep. 2016 - Dec. 2016Dallas, TXAs an intern on the Kate Spade Watch Design team I was able to assist in design concepting, colorway and specification pack creation, and sample development. I created multiple designs that proceeded to production in the duration of my internship. • Created and developed New York themed novelty watches to finalization that were realized in the Spring 2018 line.
• Designed the Kate Spade Antoine Grand Metro watch for the Fall 2017 line. The watch features a French Bulldog with a tilting head that became the second highest ranking style in sales and is still being sold today.
L BrandsStore Design & Construction Intern
Jan. 2016 - May. 2016Columbus, OHWorked with the Store Design & Construction Innovations team for Bath & Body Works and La Senza. I assisted in all steps of the process, from concept to rollout in order to create new and innovative fixture and store designs. This included concept sketches, SketchUp models, tech packs, mock-ups and sample requests. I also assisted the Store Design & Construction Development team to complete store layouts in AutoCAD and storefront renders in Photoshop to create Landlord Packages. • Presented a new demo sink concept for Bath & Body Works stores in order to display the tester products in a more user friendly way. The interior concept adhered to the transitioning BBW brand aesthetic, ADA laws, Visual Merchandising best practices, and transformed the shopping experience.
Element Product Design Studio Industrial Design Intern
May. 2015 - Jul. 2015Batavia, OHAs the intern for this small consultancy I worked on a variety of projects ranging from soft goods to safety gear. I was named as the designer on a patent for a firefighter helmet light attachment. Responsibilities included concept sketching, 2D rendering and 3D rendering. I also managed the 3D modeling and 3D printing of plastic parts for prototyping.
Rock-Tenn CompanyIndustrial Design Intern
Jan. 2014 - May. 2014Hunt Valley, MDWorked on structural design, mock-ups, and assembly instructions focusing on Covergirl merchandising displays. In addition, planned and created visual merchandising for the displays. I contributed designs for a mascara display pitch to Walmart in which my design was chosen to move forward to production and was featured in Walmart and Target locations nationwide.
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