Allison, as a Senior UX/UI Designer at a Retail Industry company, plays a crucial role in creating user-friendly and engaging interfaces for the company's digital platforms. She is responsible for ensuring a seamless and enjoyable user experience, which directly impacts customer satisfaction and retention. Her role involves researching user needs, designing graphic elements, building navigation components, and testing UI elements such as CTAs, banners, page layouts, etc. Her expertise in UX/UI design is instrumental in driving the company's digital transformation and eCommerce strategy.More...