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Work Background
Pilothouse PaperOwner
Jun. 2017 - Jun. 2024Owner of a tiny (300 sq ft!) stationery and gift shop. Offering a highly curated selection of quality paper goods, design driven products, and timeless gifts.
Self-employedCreative Direction + Design
Jul. 2016BRAND STRATEGY: Lead with big thinking and big questions, then research and discovery to understand and define a brand's overall experience. Build the ecosystem by developing identity, voice, user journey, and marketing strategy. Deliver usable tools and artifacts including brand books, visual identity style guides, voice and tone guidelines, and data-driven marketing campaigns. LEADERSHIP: Serve as both leader and mentor to in-house and freelance copywriters, designers, photographers, illustrators, and developers. Work closely with marketing and data teams to ensure creative vision aligns with client and company objectives. Manage project budgets, timelines, and recruitment. VISUAL IDENTITY: Design and develop logos and supporting creative assets to elevate and differentiate the brand. Pressure test the work to ensure it is successful at all relevant scales (literal and figurative) and contexts. DIGITAL DESIGN: Conceive and concept brand presence in UI/UX design, website design, iconography and graphic assets, video, digital ads, e-newsletters, and social media templates. Work collaboratively with in-house and contractor dev teams to bring artifacts to fruition. PRINT DESIGN: Extensive background in print production with vast knowledge of method and format from newspaper, to trade show displays, to food packaging, to special finishes and treatments and custom merch.
The Reed Street Bottle ShopOwner
Jun. 2016Coxsackie, NYOwner of a neighborhood wine shop that focuses on unique and affordable wine and spirits from small and independent producers. Named one of the Hudson Valley's Best Wine Shops by Food & Wine. Built the business from the ground up in June 2016. Developed logo, branding, and visual identity for all customer retail experience and touch points both in store and online. Design, develop, and produce all print collateral (shopping bags, merch, marketing materials) and all digital collateral (social media content, ads, website, marketing emails). Support shop manager in sourcing and sampling wine and spirits from over 20 importers and distributors. Manage and maintain small-scale email and advertising CRM campaigns.
Shutterfly Inc.Associate Creative Director (MyPublisher)
May. 2012 - Jun. 2016New York, NYManaged a team of designers, copywriters, and photoragraphers. Led national print and digital marketing campaigns (catalog mailers, email marketing, social media, brand partnerships) Directed set and still life photo shoots both in-house and on site. Hired and art directed photographers, prop stylists, food stylists, set designers. Worked with executive level staff and chief creatives to build out and define brand identity and guidelines for independent brand (MyPublisher) after being acquired by Shutterfly.
Workman PublishingAssociate Art Director, Artisan Books
Oct. 2008 - May. 2012
Penguin GroupSenior Designer
Jul. 2002 - Oct. 2008
Universal Music GroupFreelance Promotion Designer
Jul. 2001 - Jul. 2002
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