I’m Susan Baldaserini — a creative director and brand designer with over twenty years of experience leading and executing marketing and design initiatives across publishing, hospitality, and entrepreneurial environments.
I’m known for asking the right questions early, building strong conceptual frameworks, and delivering work that feels confident, cohesive, and considered.
Clients come to me when they need help defining their voice, refining their visual identity, and elevating how they show up in the world.
I’m based in the Hudson Valley, where I also own The Reed Street Bottle Shop (named by Food & Wine as one of the region’s best wine shops).More...