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Work Background
SolsticeLead Product Designer
Sep. 2022 - Aug. 2024Leading the charge on all things product design, including redesigning our core subscriber experiences, developer management portal, and other internal process initiatives. I established UI/UX discipline, developed solutions that increased contracted revenue, and designed in-product educational experiences to empower subscribers in their choice of clean energy.
Imaginal BeingOwner, Design x Strategy
May. 2019Seattle, Washington, United StatesA design practice for the artful enablement of the digital, biological, & material. Working with a range of agencies, brands, non-profits, & start-ups across verticals and timezones, both established & emerging. To inquire about opportunities to collaborate, reach out to kendra@imaginalbeing.com Sectors include: Biotech, Regenerative Agriculture, Healthcare, Wellness & Wellbeing, Microbiome & Bacterial Applications, Clean Energy, Science Comm Select clients include:
3rd Ritual, Arivale, Findcenter, Farmers Footprint, ION*Biome, Kaiser Permanente, Solstice imaginalbeing.com
ArivaleProduct Designer x Full-Stack Software Engineer
Nov. 2016 - Apr. 2019Greater Seattle AreaArivale is a proactive healthcare program aiming to empower individual health outcomes with access to personalized data ( genetics, microbiome, cortisol, & blood labs ) and team ( clinicians, nutritionists ) • Participated in all lifecycle phases of the Arivale website redesign - including design ideation, copywriting, focus group testing, and development
• Iterated on and maintained onboarding pathways for various cohort channels(direct, clinical studies, enterprise)
• Designed and developed the member-facing experience for upgrading into subscription
programs(direct, clinical studies, enterprise)
• Developed and maintained the health coaching platform which enabled coaches to manage caseload, charting, and real-time chat communication with their dedicated members. Maintained dependent integrations with Layer, Twilio, etc.
• Developed an on-demand team coaching chat experience for users to have health questions answered in a quick SLA window
General AssemblyWeb Design & Development Immersive
Jul. 2016 - Oct. 2016Greater Seattle AreaProduced various organized and scalable deliverables using stacks such as Angular/React/Express/Node.js/Postgres & MongoDB, and Ruby/Rails with SQL.
SmartsheetProduct Marketing Manager
Oct. 2014 - Jul. 2016Greater Seattle AreaManaged a 8-person team to grow a strategic content program, increasing win dollars 96% year over year and becoming the most lucrative marketing program within one year of inception
- Directed writers and the design/dev/QA teams to develop long-form content, respective digital experiences, and ensured quality content was distributed across email, mobile, social, and web channels
- Managed a $7.3 million annual paid marketing program including pay-per-click/social advertising, media buys, etc. Increased YOY ROI metric by 38%
OrangeSodaEnterprise Account Specialist
Mar. 2013 - Sep. 2014Lead development, implementation, optimization, and management of large scale paid search advertising programs. Duties include managing a $3.1 million annual marketing budget, weekly client performance calls, work with internal/external teams to develop collateral, pre-sales support, and daily analysis and optimization of campaigns.
PoleVault MediaMarketing Manager
Sep. 2012 - Mar. 2013Responsible for leading and overseeing the marketing of a full service web start up. Duties included consulting and developing the company’s overall brand and marketing initiatives. Developed operational processes to streamline workflows. Worked with the Project Managers, Creative, and Tech to create and complete client projects.
HavenBMediaPR/Media Coordinator
Jun. 2011 - Aug. 2011San Francisco Bay AreaIdentified and developed positive media opportunities for the company’s book of business by creating marketing/PR materials such as press releases, media alerts, and monthly newsletters. Daily media monitoring & media list creation and assisted company executives in preparing for journalist and press interaction. - Assisted in the planning of TedXFruitvale: Harvesting Change event
Accessories CouncilSpecial Events Coordinator
Jun. 2008 - Aug. 2009Greater New York City AreaAssisted in the development and organization of company events. Duties included working with participating vendors/sponsors on full event coordination & planning, consulted on event collateral, updated and organized press materials & web content. - Coordinated organization and planning with sponsors for company hosted event, 100 Years of Accessories Gala, by managing designers' communication and pick up of items to be used on the runway during event. - Negotiated with industry vendors to contribute to the VIP gift bags for the annual ACE Awards
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