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Work Background
Manager, Marketing & Communications
SHK santé & bien-êtreManager, Marketing & Communications
Mar. 2024Implement the annual marketing plan and define the initiatives needed to achieve business objectives. Develops the brand identity and ensures that it is respected in the various initiatives and communications. Implement communications and marketing strategies based on the brand's various platforms (social networks, website, newsletter, etc.). Establish content strategies and develop quality content to promote the company's brand, services and values. Manage and analyze paid campaigns on digital platforms. Develop partnerships with companies and set up joint events, activations or initiatives.
Manager, B2B Marketing
Bell MédiaManager, B2B Marketing
Aug. 2022 - Mar. 2024Montréal, Québec, CanadaDevelop and implement marketing strategies for Bell Media's brands and products to support the sales and commercial teams. Manage Bell Media's partnerships and sponsorships in the market and ensure brand distinction from the competition. Identify digital and content needs and oversee the creation, execution and analysis of all initiatives and campaigns. Write content for Bell Media Sales LinkedIn page, RDS and Noovo shows landing pages, client newsletters, sales press releases, and more. Participate in the development and optimization of all sales tools. Conceptualize and organize client events, show and programming launches, etc.
Account Manager, Sponsorship Integration and Branding
Canadiens de MontréalAccount Manager, Sponsorship Integration and Branding
Aug. 2021 - Aug. 2022Montreal, Quebec, CanadaManage up to 25 partners accounts like CIBC, Skip, Rona, RBC, Coca-Cola, Ford, Mitsubishi Electric, Crypto.com, Bacardi, Banque Nationale and many more.
Account Manager
lg2Account Manager
Mar. 2021 - Aug. 2021Montreal, Quebec, CanadaClients : Mondou, Musée des beaux-arts de Montréal, Princess Auto, Déclic
Account Executive
SID LEEAccount Executive
Sep. 2019 - Mar. 2021Montreal, Quebec, CanadaClients : Tennis Canada, Banque Nationale, Molson Coors (Mad Jack, Bella Amari) Advertising, branding, experiential, digital.
Account Coordinator
SID LEEAccount Coordinator
Jan. 2017 - Sep. 2019MontréalClients : Banque Nationale, Molson Coors, Spotify, SAQ, Canadian National (CN), DAZN, Fillactive
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