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Work Background
Google Cloud via AlgomarketingEMEA Strategic Events and Experiences Manager
May. 2021Responsible for the planning and delivery of Google Cloud’s presence at Tier One Pan-EMEA events, digital and physical events, as well as third party trade shows. This includes:
- Working with leadership to understand priorities for the region and develop specific goals and targets for each event, targeting key customer segments and industry verticals. Allowing my work to demonstrably contribute to overall strategic goals.
- Tracking event performance which not only includes attendance or engagement, but also by metrics directly tied to strategic goals, such as qualified leads generated, partner agreements signed, or brand awareness.
- Analysing event data to identify areas for improvement and iterating on strategies to achieve key results.
GoogleBrand Moments Global Creative Producer - NBU & GPay
May. 2019 - Apr. 2021Cape Town, Western Cape, South AfricaCreate and implement events strategy for event planning and execution across over 15 emerging markets. Develop strategic direction for analysis of “Google for” programme. Lead and mentor marketing team to optimise operational proficiency. Liaise with xPA teams to align on product announcements and launches for events. Oversee Digital/ Video event production end to end to ensure smooth workflow. Recruit, evaluate, and brief high-calibre speakers to deliver talks and case studies. Ensure on-time completion of projects by negotiating and directing project statements of work, estimates, and related parameters. Improve work proficiency of team by crafting brand books and playbooks for country. Achieve business goals by fostering progressive relationship with vendors and stakeholders across all markets in compliance with DEI OKRs standards. Generate maximum revenue by analysing and forecasting budget.
GoogleMarketing and Events Manager, Sub-Saharan Africa, Google
Jun. 2013 - May. 2019City of Johannesburg, Gauteng, South AfricaDirected overall aspects of events management, including budget planning, compiling event briefs, agendas, speaker briefs, invites, feedback and post event newsletters and reporting to suppliers, management and directors. Developed strategies for event planning and execution across Sub Saharan Africa. Ensured on time delivery of internal and external events projects through strategic planning. Introduced and executed new events cross functionally within Google SSA and global teams. Oversaw events Google, YouTube, Android throughout Sub - Saharan Africa to ensure smooth workflow. Improved and retained business growth by negotiating and managing annual sponsorships and contracts. Served as local lead on product and consumer research and co-marketing campaigns while coordinating with agency. Led and mentored events and PR team to assure effective brand communication. Ensured smooth supply of resources by sourcing and signing off on marketing material.
Just JackDirector
Jan. 2010 - Jan. 2013Cape Town South AfricaOversaw business development and management operations to achieve business goals. Built and mentored team to meet productivity goals. Managed various events, including Archbishop Desmond Tutu’s 80th Birthday, numerous weddings, corporate conferences, launches, Mining Indaba, year-end functions, private birthday parties for high end clients, numerous events for Spier Wine Estate including their annual Harvest Festival and 10th Birthday
Aleit GroupSenior Project Manager
Oct. 2007 - Jan. 2010Cape Town, South Africa
The Rose CafeOwner
Jan. 2005 - Oct. 2008Cape Town, South Africa
Vail Ski ResortAssistant Event Manager
Nov. 2004 - Feb. 2005Vail, Colorado, USA
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