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Work Background
Berkshire RootsSenior Marketing Manager
Mar. 2024Pittsfield, Massachusetts, United StatesLeads the development and execution of demand generation strategy and ABM plans aligned with business goals.
Manages the Demand Generation team across various marketing disciplines, guiding the team toward specified goals and achieving a 20% improvement in funnel conversion rates.
Develops and implements personalized, multi-channel ABM campaigns.
Ensures timely lead and contact follow-up, establishing a campaign feedback loop with Sales team members.
Collaborates with revenue leaders to define winning go-to-market messaging and positioning for business segments, including successful product launches.
Recommends new and innovative marketing tactics, partnerships, and technologies to achieve business segment goals, leading to the adoption of three new marketing technologies that enhance campaign performance.
Oversees the development and performance of plans and tactics driving brand awareness, generating qualified leads, and accelerating inbound requests.
Leads a team to define metrics of success and report to marketing and revenue leadership, compiling ad hoc recommendations supporting current and future needs.
Measures, forecasts, analyzes, and reports on the impact of demand generation and ABM tactics, providing data to marketing leadership on ROI of individual marketing campaigns.
Supports senior leadership with budget allocation and tracking.
Identifies process improvements, outlines recommendations, and coordinates with necessary stakeholders to get buy-in and promote change within the business segment and marketing or operations.
Utilize CRM tools to create detailed customer segments and behavioral tracking, improving personalization and targeting for email, SMS, and social media marketing campaigns.
Analyze CRM data to extract actionable insights, track key metrics (open rates, click-through rates, conversion rates), and adjust campaigns to enhance performance and customer engagement.
Foodie CardSenior Marketing Manager
Mar. 2021 - Mar. 2024Syosset, New York, United StatesUtilized A/B testing to achieve a 40% increase in conversion rates through impactful email campaigns.
Managed the marketing team to execute high-level campaigns.
Leveraged influential partnerships to amplify brand reach and awareness.
Increased brand awareness by growing initial Instagram followers from 5k to 11.2k.
Drove customer acquisition by collaborating with cross-functional teams to create and execute impactful promotions and special offers.
Demonstrated expertise in leveraging data and metrics to optimize email performance, delivering highly actionable insights.
Oversaw graphic design for marketing collateral, including event flyers, labels, postcards, coupons, and billboards, while managing all company promotional campaigns.
Berkshire RootsMarketing Manager
Oct. 2018 - Mar. 2021Pittsfield, Massachusetts Area• Strategy, planning and project management on marketing campaigns for new products, resale of products and new initiatives
• In charge of CRM Alerts and SMS/E-mail messaging to reach existing customers (~5k customers)
• Social media posting and content creation on Instagram, Facebook and Twitter; increased initial Instagram audience from ~2k followers to over 5k followers in less than a year; all while utilizing scheduling app platforms
• Interfaces with customers via social media, answering questions and problem solving • Formal product photography for online menus, social media, advertising, etc.
• Director of graphic design on marketing collateral such as event flyers, labels, informational postcards, coupons, billboards, etc.
• Created template, and weekly content for the company’s weekly E-newsletter that goes out to over 10k customers
• Established deep relationships with PR firms and local advertisers such as magazines and newspapers which resulted in discounts on advertisements and first come opportunities for the company
• Created company tagline “Embrace your Berkshire Roots” and the overall brand theme for the company
• Created the PR and Community Outreach program within the community that gives back on a monthly basis to different organizations and charities and highlights them with our customers
• Created a small business partnership with several local businesses which includes cross advertising • Event manager and coordinator for all events and tradeshows; coordinate projects and events exercising ability to improvise, improve procedures and meet demanding deadlines
• Creates and oversees all promotional campaigns the company offers
EnGeneIC LtdAssociate Director of Corporate Operations
Dec. 2014 - Oct. 2018Greater New York City Area• Created Human Resources Handbook for New York Office
• Oversees internal HIPPA Compliance
• Onboarding of new employees
• Maintains payroll and expenses
• Collaborates directly with Co-CEOs and CFO on investor and banking relations
• Extensive domestic and international travel arrangements
• Disease research
• Oversees and coordinates investments and investment meetings
• Coordinate and facilitates meetings and events with investors and banks
• Grant research, applications and funding
• Event planning and donations coordinator for Company’s Cancer Research Foundation
• Manages vendors and accounts
• Sought out, opened and manages New York Office
Foley & Lardner LLPPublic Affairs Assistant
Sep. 2011 - Dec. 2014Park AveHealth Care Investing and Bio-pharmaceutical Industry • Billing Coordinator
• Event Planning
• Created the health awareness initiative committee for the New York Office; created monthly health focused
newsletters and conducted workout classes during lunch breaks
• Conducted Conflict checks and Business Plans
• Collaborated with Director of Public Affairs/Healthcare Economics on marketing, economic and sales initiatives
• Created and Edited complex PowerPoint and Excel Projects
ALIGN COMMUNICATIONS, INCExecutive Assistant/Project Coordinator
Jun. 2010 - Sep. 2011• Oversaw on-boarding for new employees
• Oversaw recruiting process
• Initiated and created monthly billing requests and invoices
• Set up meetings for managers and provided direct client interaction and updated calendars accordingly
• Processed monthly expense reports reflecting supporting documents and budget code indexes
• Developed client website folders with SharePoint
• Coordinated projects and events exercising ability to improvise, improve procedures and meet demanding deadlines
• Proof read and reformatted resumes and RFPs
SUNY PRESSMarketing Team Internship
May. 2009 - Aug. 2009Designed/wrote/edited Press Releases
Manuscript fact checking/organizing and copying
Wrote and edited Denial and Rejection letters to potential authors
Data Input-Microsoft Office Access 2003
Read book reviews and picked quotes to put on the SUNY website
Mail Distribution
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