Senior Marketing Manager, Digital Operations and Performance@Berkshire Roots
Verified
I am an innovative and results-driven marketing professional with over 8 years of experience in digital product development, business process optimization, and cross-functional collaboration. My expertise lies in translating business goals into actionable marketing strategies that enhance customer engagement, drive retention, and optimize operational efficiency. I have a strong track record of leading multi-region campaigns, implementing CRM enhancements, and leveraging data-driven insights to improve marketing performance.
Currently, as Senior Marketing Manager & Creative Director at Berkshire Roots, I spearhead the development of multi-channel marketing strategies that align with business objectives and deliver measurable growth in customer acquisition and retention. I’ve successfully introduced new marketing technologies, optimized workflows, and led strategic initiatives that have strengthened the brand's market presence.
Previously, during my tenure at Foodie Card, I drove a 40% increase in email conversion rates through A/B testing and analytics-driven insights, implemented Salesforce integrations to streamline customer data management, and expanded brand awareness by growing Instagram followers from 5K to 11.2K. My ability to collaborate with cross-functional teams and execute targeted marketing initiatives has resulted in significant business growth and enhanced customer loyalty.
I am skilled in utilizing marketing platforms such as HubSpot and Salesforce, with a deep understanding of customer engagement tools and lifecycle marketing. My passion for delivering value-driven campaigns, coupled with my strategic approach to project management and process improvement, has enabled me to create impactful marketing solutions that drive retention and revenue growth.
Key Achievements:
Increased email conversion rates by 40% through strategic testing and optimization.
Led multi-region digital campaigns, improving user adoption of new technologies by 25%.
Developed and executed marketing strategies that streaMore...