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Work Background
Growth22 + Co. LLCIndependent Marketing Consultant
Mar. 2024Brooklyn, New York, United States
Success Academy Charter SchoolsLead, Acquisition Marketing
Mar. 2022 - Mar. 2024New York, New York, United States
Success Academy Charter SchoolsTeam Lead / Program Manager of Digital
May. 2020 - Mar. 2022New York City Metropolitan AreaManage and oversee Paid Media (SEM, Facebook, Instagram, Display, CPC) campaign and budgets - improving CPA by 20% and growing acquisition by 12%. Oversee SEO ( On-Site & Offsite) plans and execution strategy - improving quality organic traffic by 8% Partner with Creative Studio to create converting assets and messaging to fulfill performance marketing goals. Facilitate and lead CRO and A/B testing strategies - accessing performance. Briefing/Presenting campaign plans to Internal and External vendors, clients and executives. Creating analytic reports, presenting and implementing recommendations.
MWWPRPaid Social Consultant
Oct. 2019 - Feb. 2020Managed client's Holiday Paid Social Initiative for various channels. Increased Revenue by 75% and doubled the ROAS (+50%) Hands-On Management, Budget Forecasting Planning and Pacing, Campaign Execution, Monitoring and Optimization. Created weekly and wrap up reports with detailed analyses, insights, and recommendations.
IV InteractiveDigital Strategist
May. 2019 - Sep. 2019Jersey City, New Jersey, United StatesLead Generation using Paid Search, Paid Social and SEO strategies. Client- facing phone call, reporting, and recommendations.
What Goes Around Comes AroundSenior Digital Marketing Manager
Apr. 2018 - Feb. 2019Jersey City, New JerseyLead the Digital Marketing team’s initiative and strategy for the Ecommerce Channel- promoting luxury vintage handbags (Chanel, Louis Vuitton, Hermes, Goyard and more) Manage the Paid Search, Paid Social (Facebook & IG), Customer Acquisition, Retargeting, Affiliate, and Organic Channels.
Doubled the Ecommerce Channel 2018 ROI compared to 2017
Calvin KleinDigital Marketing Manager (Consultant)
Oct. 2017 - Apr. 2018Greater New York City AreaManage the performance marketing initiatives, including paid search, affiliates, Display and SEO. Daily work with vendor partners to meet Marketing channel P&L.
Evaluate channel performance while communicating recommendations to executive team based on weekly, monthly analysis.
Conduct trend analysis and forecast demand based on past performance.
Manage SEO task and vendor partners.
Manage eCommerce content calendar.
S'well BottleEcommerce Manager
Oct. 2016 - Jul. 201750 W 17th Street New York, New YorkOversee the product & merchandising for the S'well Bottle official and flagship eCommerce Store: www.swellbottle.com. Management -Develop online business strategy in collaboration with product and marketing managers. Marketing - Work with designers, website developers and content providers, such as copywriters and photographers, to create or improve the eCommerce site. Ensure that the site is easy to use and navigate, and that it includes all the functions that visitors need to select, order and pay for products. Keep up to date with Web technology, introducing additional functionality, such as product videos, to enhance the site. Digital Marketing - Oversee all online marketing activities that drive consumers to the site; SEO, Paid Search, Affiliate Marketing, Loyalty Programs. Site and Maintenance - Check site content and systems regularly to ensure that they are working properly. Update prices and product information, adding new products or removing products. Reporting and Analytics - Monitor site metrics, such as time for Web pages to load, total numbers of site visitors, and visitors by product or page. Analyze the information and recommend changes to improve performance.
IQ SolutionsDigital Account Manager (Email Marketing)
Jan. 2015 - Sep. 2016Washington D.C. Metro Area• Managed Tuesday Morning (retail client) email campaign of 2.5M subscribers using Eloqua, Exact Target and GovDelivery- increasing leads by 12% and web traffic by 30%
• Decreased email weekly unsubscribes from .11% to .05%, improved the delivery report from 97% to 98.36%
• Led the brand loyalty & customer retention strategy- increasing subscribers and by 15% in 6months and doubling the repeat purchases once a month for 23% of the database
• Project Manager - managed 4 direct reports to design, program, host, manage, and audit 14 websites
• Point of Contact, managed, review and approve all client content in blogs, website, and social media community
• Oversaw social media presence, including Facebook, Twitter and Google +, LinkedIn, Pinterest, Instagram
• Use WordPress to design, maintain, monitor website. Create web-based geo mapping using Batchgeo
IQ SolutionsDigital Marketing Analyst
Jul. 2014 - Jan. 2015Washington D.C. Metro Area• Managed 9 clients including the The Truth Initiative, FDA, NIDA and CDC to identify KPIs and create dashboards using Google & Adobe Analytics (Omniture) analyzing web, email, media and social media data
• Performed budget and ROI reporting, forecasting projections/trends, and provide recommendations
• Developed and managed digital advertising campaigns for ecommerce site (display, PPC, video, mobile, media, and social media), website optimization and analyses
• Created stories using data translate data into KPIs via weekly, monthly and quarterly reports. Identify opportunities and solutions by giving useful recommendations
• Generated Ad Hoc analysis reports using various digital marketing tools including Google Analytics, Tableau, Google Adwords, Simply Measured, and Netbase etc.
• Conducted A/B tests to identify best performing landing pages, email designs using Optimizely
• Promoted to Digital Account Manager because of demonstrated email and analytical experience
Red VenturesSEO Marketing Coordinator
Aug. 2011 - Jun. 2014Charlotte, North Carolina AreaCreate and implement effective strategies to organically increase site traffic and rankings for a variety of company owned and managed sites. Develop and implement new content outreach strategies as well optimizing existing campaigns. Responsibilities Include:
•Identify and develop unique and compelling content opportunities to generate leads and further improve conversion rates
•Pitch content and successfully manage relationships with key strategic partners on highly influential websites in our vertical industries
•Play a key role in the creation of the content placement strategy •Partner with SEO team to understand content impact on the quality of website traffic and establish key performance metrics to determine campaign success •Own social media initiatives and content creation for flagship websites with a goal of increasing product awareness and social media following
Ice AgencyMarketing & Public Relations Director
Jul. 2010 - Jun. 2011Charlotte, North Carolina Area•Develop annual marketing plan and initiatives for the marketing department
•Lead a team of four lecture specialists, two event coordinators and a marketing coordinator in a lead generation program in three regions
•Manage a $15,000 monthly budget for marketing and public relations operations
•Write and review marketing communications and web design, content and promotions
•Serve as public relations point of contact to support necessary initiatives
•Work with vendors in budget creation, negotiations and soliciting bids •Create media packets for trade shows and special events
•Coordinate weekly logistics; staffing, scheduling, traveling accommodations for annual and special events
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