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Work Background
Monday GirlSocial Club Member
Sep. 2024Vancouver, British Columbia, Canada
Ballet BCMarketing Specialist
Sep. 2023Vancouver, British Columbia, Canada
GirlbossGrowth Marketing Specialist
Mar. 2023 - Jul. 2023Vancouver, British Columbia, Canada*Position eliminated due to a company-wide reduction in force* What did I do? πΈ - Liaised with a third-party agency to strategize, create and monitor Meta and TikTok ad campaigns with the main focus of generating more subscribers for the Girlboss Daily email (average CPL for Q2 of $1.13).
- Ideated and project managed the creation of lead magnet assets, landing pages, email lists and flows, collaborating with both internal and external teams to monitor progress and aid completion.
- Created weekly, monthly and quarterly reports to relay the success of our growth marketing efforts.
- Co-ordinated email swaps and partnerships with appropriate brands to increase subscribers to the Girlboss Daily newsletter and improve brand awareness and visibility. - Personally implemented GA4 and a new UTM strategy to improve reporting and increase awareness of editorial and partnership wins.
After DigitalSenior Digital Marketing Executive
Jun. 2022 - Mar. 2023Glasgow, Scotland, United KingdomWhat did I do? π©π»βπ» - Strategise and implement international cross-platform social advertising campaigns for a variety of brands including luxury goods, homeware, alcohol and B2B services, managing monthly budgets of up to Β£10k.
- Had a lead generation campaign shortlisted for a UK Paid Media Award. - Generated 3,795 leads for a brand new UK arena at a CPL of just Β£1.45. - Achieved a YoY increase of 1512% in Facebook Revenue for a popular homeware brand after taking over the paid activity from another agency. - Oversaw the written output of two junior team members on a daily basis and held workshops to improve their copywriting skills. - Workshopped and created a new tone of voice for After Digital, as well as a number of clients.
After DigitalDigital Marketing Executive
Feb. 2021 - Jun. 2022Glasgow, Scotland, United Kingdom
BlackadMarketing Coordinator
Apr. 2020 - Feb. 2021Glasgow, Scotland, United KingdomWhat did I do? β«οΈ - Project managed the build and population of a new website, liaising with developers, illustrators and designers. - Took responsibility for Blackad's social channels, increasing, followership, engagement, reach and site visits significantly in just a few short months. - Wrote content for the Blackad site on a range of topics related to digital marketing and copywriting trends.
- Took the opportunity to be mentored by top class copywriters to develop my skills.
Celtic Football ClubLarge Screen Technician
Aug. 2019 - Oct. 2022Glasgow, United KingdomWhat did I do? π - Built graphics to be used in-match on the stadium's screens - Worked with the brilliant match day team to ensure a seamless production
- Carried out live updates including player lineups, substitutions, goals, replays, half-time entertainment and announcements
Scottish EnterpriseContent Designer, Brand Scotland
Aug. 2019 - Mar. 2020Glasgow, United KingdomBrand Scotland tells Scotland's stories and shows the country as a great place to live, work, study, visit and do business under the #ScotlandIsNow banner. What did I do? π΄σ §σ ’σ ³σ £σ ΄σ Ώ - Took the lead on business content for the Brand Scotland social channels and website Scotland.org
- Came up with engaging ideas to tell the story of Scotland's brilliant lifestyle, business scene, tourism sector and education facilities
- Built web pages, considering SEO, UX and overall theme of the site
- Gathered social content (interviews, videos and images) at Scotland's events - Wrote engaging content for web and social that it focused on Scotland's brilliant output across our focus pillars - Organised and maintained the scotland.org site
- Liaised with partners to bring the #ScotlandIsNow brand to live on web, social and at networking events
Celtic Football ClubMarketing Assistant
Jul. 2019 - Aug. 2019GlasgowWhat did I do? π - Organised specific areas of the Celtic FC Festival (branding, logistics, ticketing, production)
- Wrote news stories for the Celtic FC website
- Contributed towards social media strategy across all platforms, for example, kit launches and ticketing
- Liaised with stakeholders of the Celtic FC festival to ensure a seamless experience for attendees
The Huffington PostFreelance Blogger
Oct. 2016 - Feb. 2019Glasgow, United KingdomWhat did I do? π I wrote a couple of blog articles which were published on The Huffington Post site. You can read them all here β¬οΈ http://www.huffingtonpost.co.uk/author/rachel-mccallion
Foreign and Commonwealth OfficeStudent Brand Ambassador
Sep. 2016 - May. 2018Glasgow, United KingdomWhat did I do? π» - Wrote articles (featured on the Huffington Post Blog) - Held large and small events such as study abroad fairs and subject specific presentations - Used social media to reach a wider audience, sharing information from the Foreign and Commonwealth Office's Travel Aware campaign
The TabGlasgow Editor/Deputy Editor
Sep. 2014 - May. 2018Glasgow, United KingdomWhat did I do? π©π½βπ» - Launched the Glasgow University edition of The Tab - Commissioned and edited articles from a team of student writers - Worked with WordPress to upload and optimise articles on The Tab Glasgow site - Used social media to connect with our audience and increase traffic to the site
- Planned and oversaw a campus-wide marketing campaign to raise awareness of the site - Liaised with the Tab's London HQ on a daily basis - I was involved with The Tab Glasgow from it's inception, to a monthly readership of 10,000
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