Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Monday GirlSocial Club Member
Sep. 2024Vancouver, British Columbia, Canada
Ballet BCMarketing Specialist
Sep. 2023Vancouver, British Columbia, Canada
GirlbossGrowth Marketing Specialist
Mar. 2023 - Jul. 2023Vancouver, British Columbia, Canada*Position eliminated due to a company-wide reduction in force* What did I do? 🌸 - Liaised with a third-party agency to strategize, create and monitor Meta and TikTok ad campaigns with the main focus of generating more subscribers for the Girlboss Daily email (average CPL for Q2 of $1.13).
- Ideated and project managed the creation of lead magnet assets, landing pages, email lists and flows, collaborating with both internal and external teams to monitor progress and aid completion.
- Created weekly, monthly and quarterly reports to relay the success of our growth marketing efforts.
- Co-ordinated email swaps and partnerships with appropriate brands to increase subscribers to the Girlboss Daily newsletter and improve brand awareness and visibility. - Personally implemented GA4 and a new UTM strategy to improve reporting and increase awareness of editorial and partnership wins.
After DigitalSenior Digital Marketing Executive
Jun. 2022 - Mar. 2023Glasgow, Scotland, United KingdomWhat did I do? 👩🏻💻 - Strategise and implement international cross-platform social advertising campaigns for a variety of brands including luxury goods, homeware, alcohol and B2B services, managing monthly budgets of up to £10k.
- Had a lead generation campaign shortlisted for a UK Paid Media Award. - Generated 3,795 leads for a brand new UK arena at a CPL of just £1.45. - Achieved a YoY increase of 1512% in Facebook Revenue for a popular homeware brand after taking over the paid activity from another agency. - Oversaw the written output of two junior team members on a daily basis and held workshops to improve their copywriting skills. - Workshopped and created a new tone of voice for After Digital, as well as a number of clients.
After DigitalDigital Marketing Executive
Feb. 2021 - Jun. 2022Glasgow, Scotland, United Kingdom
BlackadMarketing Coordinator
Apr. 2020 - Feb. 2021Glasgow, Scotland, United KingdomWhat did I do? ⚫️ - Project managed the build and population of a new website, liaising with developers, illustrators and designers. - Took responsibility for Blackad's social channels, increasing, followership, engagement, reach and site visits significantly in just a few short months. - Wrote content for the Blackad site on a range of topics related to digital marketing and copywriting trends.
- Took the opportunity to be mentored by top class copywriters to develop my skills.
Celtic Football ClubLarge Screen Technician
Aug. 2019 - Oct. 2022Glasgow, United KingdomWhat did I do? 🍀 - Built graphics to be used in-match on the stadium's screens - Worked with the brilliant match day team to ensure a seamless production
- Carried out live updates including player lineups, substitutions, goals, replays, half-time entertainment and announcements
Scottish EnterpriseContent Designer, Brand Scotland
Aug. 2019 - Mar. 2020Glasgow, United KingdomBrand Scotland tells Scotland's stories and shows the country as a great place to live, work, study, visit and do business under the #ScotlandIsNow banner. What did I do? 🏴 - Took the lead on business content for the Brand Scotland social channels and website Scotland.org
- Came up with engaging ideas to tell the story of Scotland's brilliant lifestyle, business scene, tourism sector and education facilities
- Built web pages, considering SEO, UX and overall theme of the site
- Gathered social content (interviews, videos and images) at Scotland's events - Wrote engaging content for web and social that it focused on Scotland's brilliant output across our focus pillars - Organised and maintained the scotland.org site
- Liaised with partners to bring the #ScotlandIsNow brand to live on web, social and at networking events
Celtic Football ClubMarketing Assistant
Jul. 2019 - Aug. 2019GlasgowWhat did I do? 🍀 - Organised specific areas of the Celtic FC Festival (branding, logistics, ticketing, production)
- Wrote news stories for the Celtic FC website
- Contributed towards social media strategy across all platforms, for example, kit launches and ticketing
- Liaised with stakeholders of the Celtic FC festival to ensure a seamless experience for attendees
The Huffington PostFreelance Blogger
Oct. 2016 - Feb. 2019Glasgow, United KingdomWhat did I do? 👀 I wrote a couple of blog articles which were published on The Huffington Post site. You can read them all here ⬇️ http://www.huffingtonpost.co.uk/author/rachel-mccallion
Foreign and Commonwealth OfficeStudent Brand Ambassador
Sep. 2016 - May. 2018Glasgow, United KingdomWhat did I do? 💻 - Wrote articles (featured on the Huffington Post Blog) - Held large and small events such as study abroad fairs and subject specific presentations - Used social media to reach a wider audience, sharing information from the Foreign and Commonwealth Office's Travel Aware campaign
The TabGlasgow Editor/Deputy Editor
Sep. 2014 - May. 2018Glasgow, United KingdomWhat did I do? 👩🏽💻 - Launched the Glasgow University edition of The Tab - Commissioned and edited articles from a team of student writers - Worked with WordPress to upload and optimise articles on The Tab Glasgow site - Used social media to connect with our audience and increase traffic to the site
- Planned and oversaw a campus-wide marketing campaign to raise awareness of the site - Liaised with the Tab's London HQ on a daily basis - I was involved with The Tab Glasgow from it's inception, to a monthly readership of 10,000
Intch is a Professional Networking App for the Future of WorkSee more people like Rachel on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
643498 people
15
Product Marketing & Sales @ N/A
15
Pharmacist @ Gene Pharm /Laboratories Ltd
15
Consultant @ Deloitte
46583 people
15
Digital Strategist and Consultant @ New Endon Ltd.
18
X-Googler @ Google
17
Strategic Marketing Consultant @ Port Tack Media Ltd.