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Work Background
A Comic SoulHead of Marketing
Aug. 2024Oslo, NorwayAs Head of Marketing at A Comic Soul, I’ve built a powerhouse marketing team from scratch, leading ad specialists, designers, and creatives while developing data-driven strategies to promote Europe-wide tours for the world’s top comedy artists. From crafting campaigns that drive ticket sales to setting up business intelligence systems and leveraging smart tools for insights, I ensure every decision aligns with our vision and maximizes impact. Strategy, creativity, and results—it's all part of the show.
BionicGymChief Marketing Officer
Jan. 2024 - May. 2024Dublin, County Dublin, IrelandAs CMO of BionicGym, I spearhead marketing strategies and actions for our flagship product, a unique Neuromuscular Electrical Stimulation device with proven scientific efficacy. My role encompasses comprehensive marketing and branding planning. I'm particularly proud of leading a dynamic marketing team. My strategic approach focuses on market trend analysis - using a lot of data - aligning marketing initiatives with broader business objectives, and fostering innovation in product development.The more I learn here, the more I'm involved in the entire product lifecycle, from manufacturing to market, ensuring each step aligns with our brand's ethos and market demands.
IPAMUniversity Professor
Feb. 2022Lisbon, PortugalProfessor of the Master Program in Global Marketing and of the Post Graduate Program in Digital Marketing at IPAM, in disciplines related to global branding and Public Relations. My role as a professor is to facilitate comprehensive learning experiences for students looking to excel in the ever-evolving field of digital marketing & Global Marketing. With a passion for cutting-edge strategies and industry trends, I seek to cultivate an engaging and dynamic classroom environment, encouraging students to think critically and creatively about the role of branding and public relations in the digital landscape. In addition to my teaching responsibilities, I also keep myself actively involved by attending industry conferences, conducting research and continually updating my skills to stay ahead of emerging trends. This dedication allows me to bring the latest insights and industry best practices into the classroom, ensuring my students receive relevant and up-to-date knowledge. It is a privilege to contribute to the growth and professional development of talent within the Master and Post Graduate Programs at IPAM.
VFR TechChief Marketing Officer
Mar. 2021 - Dec. 2023LisbonC-Level Executive | Global Marketing Strategy | Brand Development | Public Relations As the Chief Marketing Officer at VFR Tech, I provided global coordination for the organization's marketing initiatives, driving strategic growth and brand expansion. I spearheaded the development of projects for new products and services, consistently delivering innovative solutions that resonated with target audiences. Key Accomplishments: - Developed and executed comprehensive marketing strategies to strengthen brand positioning and drive market penetration.
- Led cross-functional teams in the successful implementation of advertising, branding, and public relations campaigns, resulting in increased brand awareness and customer engagement.
- Drove internal marketing efforts, fostering a strong company culture and enhancing employee satisfaction and loyalty.
- Developed and executed institutional and internal marketing programs that effectively communicated VFR Tech's value proposition and competitive advantage to key stakeholders.
- Developed strategic planning initiatives, aligning business objectives with operational strategies to drive sustainable growth and maximize efficiency. My role as CMO at VFR Tech allowed me to leverage my expertise in strategic marketing, project management, and brand development to drive business growth and enhance the company's market position.
Be+Partner and member of the Deliberative Council
Jan. 2017BrazilAs the Founder of Be+, an innovative and performance-driven advertising agency specializing in digital marketing, I oversee all aspects of company operations and provide strategic guidance. I excel in managing multicultural teams, ensuring seamless collaboration and effective communication across diverse backgrounds and perspectives. I spearhead the development and execution of tailor-made projects across various countries, segments, and budgets, while fostering a cohesive and inclusive work environment. Notably, I have successfully managed marketing and digital marketing operations for prominent organizations including Kantar (across 6 different countries), SEBRAE, Brasil Previdencia, and other industry-leading companies, leveraging my expertise in leading multicultural teams to achieve outstanding results.
UNIPAMUniversity Professor
Feb. 2016 - Dec. 2021Minas Gerais, BrazilUniversity Professor specializing in Marketing, Social Communication, Advertising and Journalism. The specialization includes comprehensive instruction in diverse subjects such as communication theories, online advertising, digital marketing and strategic planning. She has undertaken numerous educational and professional initiatives, consistently delivering exceptional results. Recognized with esteemed commendations and honors for outstanding contributions to the field of education, such as "class name" teacher, paraninfo, and other nominations. Finalist of the national award "Professor Imprensa", which names the main names of outstanding professors in the area of social communication.
Ilustra propagandaHead of Digital
Jun. 2014 - Dec. 2016Minas Gerais, BrazilAs the Head of Digital at the region's largest agency, I was responsible for structuring, positioning, and activating key accounts in the online realm. Throughout my tenure, I developed digital marketing strategies, managed talented teams, and achieved successful case studies and advertising awards. During my time at the agency, I delivered impressive results by driving the growth of our clients' brands through innovative and efficient strategies. I worked closely with multidisciplinary teams, crafting customized solutions for each project and garnering recognition within the industry.
BRQ Digital SolutionsMarketing Coordinator
Feb. 2012 - May. 2014São Paulo, BrazilAs the Marketing Coordinator in one of the largest Brazilian IT companies, I was responsible for research, development, and implementation of marketing and internal marketing strategies. During my tenure in this role, I executed B2B relationship actions and implemented programs to enhance employee well-being. I devised social media strategies and coordinated content advertising campaigns across various channels, aiming to strengthen the company's presence in the market. I also assisted in organizing various corporate events that helped promote the brand and establish connections with clients and partners.
Kantar IBOPE MediaMedia Analyst
Feb. 2010 - Mar. 2012São Paulo, BrazilAs a Media Analyst, my responsibilities included the technical analysis of advertising placements across all TV channels. My tasks involved collecting affiliate programming and carefully screening relevant data. Furthermore, I ensured quality control of the placements, following specific criteria established by the client. This involved verifying if the ads were being aired correctly, if they were on the appropriate schedule, and if they met the technical requirements.
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