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Work Background
TopPosition.com LLCSenior Copywriter & Content Strategist
Mar. 2021 - Nov. 2022Los Angeles, California, United States⚈ Directed cross-functional teams of developers, UX designers, and project managers to create visually engaging content, earning positive client feedback.
⚈ Led and directed lead generation strategy, driving substantial email sign-ups/opt-ins.
⚈ Developed high-converting product and sales page copy using visitor heat map insights to maximize engagement from both new and returning users.
⚈ Produced email automation copy for a key healthcare client, boosting open rates to 42%—nearly triple their previous 15% average.
⚈ Spearheaded creative direction for web, email, and social media marketing materials, ensuring brand consistency and audience engagement.
TopPosition.com LLCCopywriter
Oct. 2020 - Mar. 2021Los Angeles, California, United States⚈ Wrote and optimized website, landing page and sales page copy with SEO best practices—meta descriptions, internal linking, headlines.
⚈ Crafted and optimized copy for email automation campaigns, product pages, onboarding flows, newsletters, and both organic and paid social media content.
⚈ Strategized social media content using editorial calendars aligned with seasonal trends and competitor activity.
⚈ Collaborated with designers to create compelling graphics, videos, reels, and carousels, increasing social media engagement and follower growth.
⚈ Tailored copy for Instagram, LinkedIn, Facebook, and Twitter, ensuring an authentic voice that resonated with each platform’s audience.
⚈ Maintained and refined each client's unique brand voice through creative, persuasive, and results-driven copywriting.
AskNarina (Marketing Consulting)Founder - Digital Marketing Specialist & Strategic Copywriter
Nov. 2016San Francisco Bay Area⚈ Designed and optimized websites for B2B and B2C clients across diverse industries, including mental health, wellness, real estate, finance, food, and entertainment—simplifying language for clarity and engagement.
⚈ Collaborated with IT teams to suggest and implement website enhancements, improving user experience and functionality.
⚈ Led and facilitated team meetings to align on project goals, priorities, and deadlines—overseeing ⚈ timelines, delegating tasks effectively, and ensuring seamless execution.
⚈ Increased social media engagement by 114% in three months through compelling copywriting and visually engaging, trend-driven designs.
⚈ Crafted high-impact headlines and persuasive copy for sales pages, email campaigns, websites, and ads—boosting conversion rates by 30%.
⚈ Developed and presented a strategic online marketing plan for Debbie Allen, producer of Grey’s Anatomy.
⚈ Strengthened brand positioning through precise messaging that resonated with target audiences.
⚈ Wrote compelling voice-over scripts for TV and online commercials, enhancing campaign effectiveness and audience engagement.
MoshiDigital Strategist
Jan. 2015 - Jun. 2015San Francisco, California, United States
Global Leaders CollectiveDigital Marketing Specialist
Feb. 2013 - Sep. 2020San Francisco Bay Area• Authored promotional copy for 4 pet care books, all of which became Amazon 1 Best Sellers within one week of release.
• Created a comprehensive course on how to become a 1 Amazon Best-Seller.
• Generated press releases, securing 400= placements on national media outlets like Yahoo Finance and KRON4 within 48 hours of release.
• Managed diverse projects including website copywriting, crafting engaging social media content, email campaigns, and implementing lead generation strategies.
• Developed strategic editorial calendars and content management systems, leading to increased engagement from existing and prospective customers.
• Designed educational material for online courses, including eBooks, webinars, and workbooks, reaching over 20,000 customers.
• Defined ideal client avatars for different products and constructed funnels to attract these client avatars.
UCSFHealth Psychology Research Assistant
Jan. 2008 - Feb. 2009San Francisco Bay AreaFACS Coding in addition to researching how stress affects Asthma.
Happiness for HumanKindExecutive & Marketing Lead
Nov. 2007 - Jun. 2012San Francisco Bay Area
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