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Work Background
E-Z ElectricVice President Marketing
Jan. 2024Detroit Metropolitan Area
Kids Kicking CancerChief Marketing Officer
May. 2021 - Nov. 2023Southfield, Michigan, United States
United Way for Southeastern MichiganSenior Director, Marketing
Apr. 2020 - Apr. 2021
United Way for Southeastern MichiganDirector, Marketing
Oct. 2014 - Mar. 2020
United Way for Southeastern MichiganManager - Marketing, Brand and Engagement
Feb. 2014 - Oct. 2014Greater Detroit Area
GTBSenior Account Executive
Feb. 2011 - Feb. 2014September 2012 - February 2014:
Client(s): Ford Commercial Truck & Fleet and United Way for Southeastern Michigan February 2012 - September 2012:
Client(s): The Sports Authority, Bosch, Carhartt and United Way for Southeastern Michigan Also assisted in the management of new business pitch marketing for Team Detroit. February 2011 - March 2012:
Client: Scotts Miracle-Gro Company
- Day-to-day client liaison in Garden, Home Protection and Sports Marketing business categories - Assisted in the development of strategic marketing plans designed to grow the clients’ business and overall market share in the lawn/garden category
- Provided direction to creative and support staff, supervised creative development and assured creative implementation was consistent with approved media buy/specs, brand/product positioning and analytic goals/objectives
- Supervised entry-level account staff in servicing client, obtaining approvals and maintaining production budget/timing
- Acted as lead media coordinator; coordinating and maintaining working partnerships with outside creative/talent agencies employed by Scotts Miracle-Gro
- Assisted in management and execution of branded content and reciprocal marketing campaigns with high profile media partners such as Scripps Network and The Weather Channel
Campbell-EwaldAccount Executive
Jul. 2008 - Feb. 2011Client(s): United States Navy - Account manager and client liaison for Navy initiatives, including print, direct mail, digital, mobile, broadcast and social media marketing campaigns
- Assisted in the organization and managment of all aspects of Navy event sponsorships, including site selection/layout, proposal planning, production of branded assets/collateral, event set-up and on‐site management
- Maintained client relationships and managed agency-client communications
- Assisted in the management of diversity advertising agencies
- Developed creative marketing strategies that spoke to each unique Navy recruiting target
Doner AdvertisingAccount Associate
Mar. 2007 - Jun. 2008Client(s): Things Remembered, OVE.com - Served as the day-to-day client contact for direct (mail/email) project management and fulfillment in conjunction with Account Manager/Director
- Managed projects from start to completion – overseeing production timelines, budgets, weekly client status report, daily client hot sheet and billing
- Assisted in developing creative briefs, leading project kick-offs and preparing conference reports
- Assisted in training and development of Traffic Coordinator
Doner AdvertisingAccount Coordinator
Oct. 2006 - Mar. 2007Client(s): OVE.com, Great Wolf Resorts, Blockbuster - Assisted with the organization and distribution of direct mail and TV/radio campaigns, organization of promotional analysis, client competitive research, meeting preparation, client communications, seed tracking and the monitoring of industry news.
- Ensured project management procedures were followed – including but not limted to organization of job folders/agency Share Drive, sample collection/distribution and job status tracking
- Handled the routing of all creative concepts, mechanicals and proofs
Solomon Friedman AdvertisingMarketing Intern
Jan. 2006 - Mar. 2006
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