Guggenheim InvestmentsDirector, Marketing
Jun. 2015New York, United StatesI lead a dynamic marketing team, overseeing strategy and execution for multi-channel campaigns that have significantly increased client acquisition and retention. By implementing advanced MarTech solutions like Salesforce and Marketing Cloud, I streamlined marketing operations, improved efficiency, and drove alignment between marketing and sales objectives. I focus on enhancing customer segmentation and personalized experiences, leveraging data analytics to deliver impactful results. Through my leadership, I have improved operational processes, fostered cross-functional collaboration, and contributed to substantial business growth, reinforcing Guggenheim’s position as an industry leader.