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Work Background
Suzel Vazquez M.D.,P.A.Marketing and Client Management
Aug. 20126705 Red Road Suite 408 - Coral Gables, FL• Develope and execute marketing plans, direct online marketing, social media, brochures, email blasts, podcasts, newsletters, overall media plans and advertising campaigns.
• Introduce and inform clients to new medical/cosmetic procedure.
• Provide superior customer servicestrong client relations.
Diaz & Cooper AdvertisingSenior Account Executive
Feb. 2006 - Dec. 2011SENIOR ACCOUNT EXECUTIVE • Won and managed agency’s largest account – Azamara Club Cruises, Regent Seven Seas Cruises, including directing daily account management, agency teams, strategic account planning, creative development and client projects.
• Cultivate strong client relations, providing unparalleled levels of attentive customer service; gain strong understanding of client’s product and leverage depth of travel industry knowledge.
• Secure new revenue opportunities by forming strategic partnerships to maximize opportunities.
• Lead four account executives and full project process from creative brief development to production.
• Produce marketing plans, direct online marketing, social media, brochures, email blasts, podcasts, newsletters, overall media plans and advertising campaigns.
• Develop and present new advertising and marketing ideas to clients.
• Facilitate new business development and client presentations.
• Oversee and navigate workflow and project traffic through the agency; secure approvals and current content/creative direction.
• Increased profitability of current accounts by creating and launching effective marketing plans to achieve client’s business goals.
• Spearheaded new procedures and systems for the agency to optimize operations.
• Promoted from Account Executive to Senior Account Executive for exceptional performance. ACCOUNT EXECUTIVE • Worked with agency and client to analyze market trends, develop advertising materials and facilitate agency/client interaction.
• Management of media and marketing budgets for client
• Facilitated media buying
• Helped develop collateral, print materials, broadcast projects, online marketing, research and strategies.
• Played integral role in critical company accounts, including Paramount Companies of Florida, Roadhouse Grill, National Deli, Broward Center for the Performing Arts, Colombian Emeralds International, Hyperion Development Group and SeaDream Yacht Club.
PIL Creative GroupSr Account Executive
Jan. 2004 - Feb. 2006• Led account activities and client relations; managed and coordinated internal client projects for most agency accounts; oversaw marketing budgets and office management functions.
• Coached agency teams to ensure optimal service, creative development and project execution.
• Developed and delivered new business presentations to Senior Vice Presidents to position and sell creative concepts based on client’s business needs.
• Coordinated advertising for new Queen Mary 2 for Cunard Cruise Line during inaugural event
Cunard LineMarketing Coordinator
Jan. 1999 - Dec. 2002
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