Noemí Díaz

Graphic Designer @ClearVUE.Business

Italy💸 MarketingCopywriterUX/UI DesignerCommunications ManagerGraphic Designer🐦 DesignCommunication DesignerBrand DesignerPresentation DesignerContent Manager

👩🏼‍💻 A list of things I do using graphic design → Conveying information in comprehensible and memorable ways. → Enhancing sales material — e.g., product presentations, pitch decks, brochures, commercial proposals. → Transforming data-heavy reports into digestible and impactful documents. → Producing brand guidelines to ensure consistent corporate identity across all channels. → Increasing turnover of marketing efforts — e.g., compelling graphics for print banners in the framework of a lead-generation campaign. 1️⃣ About me I am a graphic designer with over 4 years of experience and a passion for communication, and data visualisation. Research-driven individual, with strong analytical and communication skills, including reporting and pitching. 2️⃣ Skillset • Proficient level with InDesign, Illustrator, Photoshop and Adobe XD. • Proficient level with Power Point. • Work experience with prototyping tools such as Figma and Stripo. • Work experience with website no-code builders such as Squarespace and Readymag. • Research skills — Competitive analysis, target research and personas, customer journeys. ⚪️ Currently looking for remote projects

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Work Background

ClearVUE.BusinessGraphic Designer

Apr. 2023Ta' Xbiex, Malta · On-site- Enhancing sales material through design, including digital brochures, pitch decks and commercial proposals. - Making deliverables for clients “look and feel better” – Transforming data-heavy reports into engaging, comprehensible documents. - Contributing to a more professional, friendly, and trustable front for the company – Improving brand perception, by building and ensuring a cohesive and appealing visual identity. - Producing brand guidelines and other resources for designers – Keeping them updated – Producing files for print and digital distribution – Onboarding and training new designers on best brand applications and practices preferred by key stakeholders. - Using layout, colour, typography and imagery to create attractive pieces, including marketing collateral, interactive prototypes, social media content, print advertisement, merchandise. - Conducting research and analysis in the framework of diverse one-off projects – Reporting findings and insights to the Marketing Team. Some items delivered include competitor analysis, personas, and customer journeys. - Collaborating with development teams to deliver UI-related tasks requested by senior management. - Understanding and interpreting briefs from colleagues across the organization, including senior management. - Contributing to content creation with ideas, concepts, topics, and occasional copywriting. - Assisting colleagues in other teams with punctual requests or inquiries related to graphics.

FreelanceGraphic Designer

Oct. 2022Remote• Developing graphic assets that companies can use for different means, such as: • Building trust through a cohesive image, • Differentiating from competitors, • Enriching their clients’ experience, • Grabbing attention of potential customers. • Delivering graphic assets in print (brochures, flyers, catalogues, posters) and digital supports (website, landing pages, newsletters, reports, presentations, pitch decks, social media content). • Presenting ideas and their deliverable outcomes to clients; incorporating feedback to the deliverables. • Analyzing competitors and target audience; interpreting the brand, its products and their benefits.

Ulindr AppCommunication Strategist and Graphic Designer

Jan. 2021 - May. 2022Gżira, Malta• Startup providing a digital platform for LGBT women; in the timelapse of only 3 years, Ulindr accumulated 500K active users and reached a valuation of 2M USD. • Worked closely with a team of 7 from different professional backgrounds, including marketing, event management, data-driven product analysis, design and developers. • Managed communications across all channels (in-app, Google Play, social media, website, email, B2B catalogues, pitch decks, events). • Copywrited and designed content in the framework of different communication campaigns, resulting in boosted engagement rates and greater time spent in the app from 7 minutes/day to 21 minutes/day. • Increased retention rates by 63% after redesigning the user interface (UI). • Improved conversion rates from free to paid users after redesigning and launching the screens of the in-app shop. • Managed direct communication with the users and succesfully solved problems they had throughout their journey, leading to an average rate of 4,6/5 in Google Play.

Ulindr AppJunior Graphic Designer

Jul. 2020 - Dec. 2020Gżira, Malta

Universidad Complutense de MadridJunior Researcher

May. 2018 - Jun. 2021MadridTook part in a team of academics from different backgrounds, including Philosophy, Greek and Latin Philology, and History. Researched the Greek cynics and the historical context in which this philosophical movement appeared.

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