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Work Background
RBC BorealisSenior UX/UI Designer
Dec. 2024Calgary, Alberta, Canada
RBC BorealisProduct Designer
Apr. 2024 - Dec. 2024Calgary, Alberta, CanadaPrimarily focused on the design of advanced enterprise software solutions for analytics and data management at RBC. My key responsibilities include: ∙ Contributing to the design of an AI-based product and a pioneering data movement platform, tailored to meet the specific needs of data scientists, data analysts, and other internal stakeholders.
∙ Playing a significant role in enhancing the tool's design system, ensuring a seamless and efficient user experience that aligns with the organization's strategic goals.
∙ Conducting continuous accessibility audits to ensure that our tools are inclusive and meet the needs of all users.
RBCDigital Product Designer | Business Banking
Aug. 2022 - Apr. 2024Toronto, Ontario, CanadaAs a Product Designer at RBC Business Banking, I specialize in creating intuitive and user-centric experiences for SaaS products for advisors (MBA tool) and for business banking clients (RBC Edge). Working closely with interaction designers, researchers, and product managers, my key achievements include: ∙ E-sign Flow Enhancement: Improved error prevention in e-sign processes, increasing document digitization to 2,750 monthly.
∙ Accessibility Optimizations: Transitioned to mobile-responsive designs within 5 months, ensuring screen reader accessibility and consistent AA compliance with WCAG standards.
∙ Streamlining Complex Entitlements: Collaborated with cross-functional teams to simplify transaction entitlements, significantly enhancing tool usability.
My role focuses on marrying functionality with user-friendly design, contributing to the digital transformation in business banking.
KoraVisual Designer/Designer for Growth
May. 2021 - Aug. 2022Toronto, Ontario, Canada - RemoteIn my role collaborating with product managers and content strategists, I focused on optimizing the financial preparation journey for college students, leading to our brand's key insight: financial readiness by graduation. Key achievements include: Visual Rebrand Leadership: Led the transformation from Boro to Kora, enhancing our brand image with a new logo, UI design system, and creative assets for the mobile app, website, marketing emails, and landing pages, culminating in the successful launch in August 2021.
KoraCard Design Achievement: Executed the design of the KoraCard feature, adhering to Visa and Pathward guidelines. My work from ideation to implementation contributed to the integration of this product with Kora's suite, significantly aiding in reaching 100,000 active users and achieving a 4.4-star App Store rating by August 2022.
Toronto Metropolitan UniversityGraphic & Web assistant
Sep. 2018 - Apr. 2019Toronto, Canada AreaResponsibilities: ◦ In charge of designing graphics for web, print, and social media.
◦ Designed merchandise such as bookmarks and pins.
◦ Illustrated designs for blog articles.
◦ Redesigned facebook & Youtube banners.
Organized website content through Wordpress.
BlueBox PicturesJunior Digital Designer
Oct. 2015 - Feb. 2017Tehran, Iran◦ Managed Ideation for Advertising Campaigns
◦ Illustrated content for various projects and posters
◦ Part of the company's Think Tank
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