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Work Background
OMD USAAssociate Director, Investment Strategy
Jan. 2025New York, New York, United States
MindshareAssociate Director, Paid Search
Mar. 2023 - Jul. 2024New York, New York, United StatesClient: General Mills
• Oversaw and managed the paid search program across 10 of General Mills’ Brands
• Developed Paid Search strategy and testing to lead General Mills into the modern search ecosystem by re-structuring
accounts and implementing value-based bidding across all clients
• Managed and coached a team of five junior-level employees ranging from entry-level to supervisors
• Oversaw and guided long-term strategic plans including annual and quarterly planning, QBRs, and EOC reports
AscendEXAssociate Vice President, Paid Media
Mar. 2022 - Dec. 2022New York, New York, United States• Increased AscendEX user registration by 40% through paid acquisition channels promoting their new Earn (Staking)
product
• Activated & managed all paid advertising tactics including search, social, programmatic, and influencer
• Oversaw and managed organic social associates
• Responsible for implementing and managing the team’s weekly reporting via Google Data Studio Reason For Departure: Mass Layoff
MediaComPaid Search Manager
Sep. 2021 - Mar. 2022New York, New York, United StatesClient: Dell Infrastructure Solution Group Led training, project management, and coaching for associate-level team members by promoting SEM best practices
• Day-to-day accountability for client-paid search programs including strategic approach, recommendations, and
performance
• Present to clients regularly keeping in mind the client’s products, marketing objectives, and digital goals
• Introduced new betas and budget tactics to improve account performance
MediaComSenior Associate
Jan. 2021 - Sep. 2021New York, New York, United StatesDell Medium Business
Hearts & ScienceStrategist
Dec. 2020 - Jan. 2021New York, New York, United StatesClient: AT&T Paid Search Managed ads and performance-based initiatives through search engine platforms such as Google and Bing
• Optimized in-market campaigns daily by assessing budget pacing and keyword performance, making changes to
campaign budgets, keyword bids, and ad rotation within the Google and Bing search engines
Hearts & ScienceAssistant Strategist
Aug. 2019 - Dec. 2020Greater New York City AreaAT&T Paid Search
Dicks Cottons SunglassesHead of Marketing & Sales
Nov. 2016 - Aug. 2018Orlando, Florida
Dicks Cottons SunglassesSales and Marketing
Nov. 2015 - Nov. 2016Orlando, Florida AreaInternet Marketing, Sales, Lead Generation, Design
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