Amanda WakeleyWholesale/Showroom Executive
Sep. 2012 - Oct. 201444 Fulham Road, SW3 6HH, London, GBResearched and analysed the world-wide market, Identified potential wholesale customers looking into their location, brands sold and company’s DNA, Marketed the collection to potential, previous and existing customers, Created proposals, presentations, photo line sheets and different types of marketing material,
Executed sales to wholesale partners around the world, main markets USA and UK,
Organised the sales campaigns and showroom spaces in New York, Paris, Miami and Dusseldorf,
Forecasted, achieved and exceeded seasonal budgets,
Visually merchandised the showroom and managed the samples, Maintained and built strong client relationships, Provided existing accounts with product training, proactively communicated the brand philosophy and distributed all relevant press material,
Collected sell-through data and suggested on how to maximise sales,
Managed the wholesale administration, sales orders, confirmations, shipping and payments using SAP system
Actively liaised with production, design and marketing teams, Contributed new ideas on digital marketing, marketing campaigns and different projects, Casted models and helped with photo-shoots.