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Work Background
Debonair Supper ClubDigital Product Designer
Aug. 2023Orlando, Florida, United StatesEstablished and fortified brand identity by designing comprehensive brand guidelines, ensuring visual consistency across all touchpoints.
Crafted innovative menu designs using tools like Midjourney and Canva, elevating the dining experience and enhancing customer engagement.
Leveraged design thinking to create a captivating restaurant website, collaborating closely with a team of developers to bring the vision to life. Led the charge on website interface and overall user experience, ensuring an intuitive and seamless journey for users.
Actively sought and integrated user feedback to continuously improve and iterate upon materials, from digital platforms to print collateral. This commitment to user-centric design resulted in an increase in online reservations and positive customer reviews highlighting the enhanced user experience.
Myth CosmeticsBusiness Owner
Jan. 2015 - Dec. 2020Winter Garden, Florida, United StatesDeveloped robust marketing strategies for the company, spearheading several successful campaigns that resulted in over 50,000 follower impact on social media.
Served as a creative director, analyzing trends and opportunities in a fast-paced competitive market to ensure an attractive and fluid brand identity. Focused on creating innovative niche marketing campaigns to promote growth, build value, and improve online brand presence through user-centric design principles.
Conducted extensive research, development, and deployment of products using creative solutions such as video content, brand ambassadors, social outreach, and more to bring awareness to the brand, always prioritizing user experience and engagement.
Coordinated all efforts for the business, including marketing, legal and compliance, product development, shipping logistics, and finances, ensuring seamless integration and a cohesive user experience across all touchpoints.
OptumSr Business Process Analyst
Aug. 2014Winter Garden, Florida, United StatesCrafted compelling visual narratives for Blue Chip initiatives through educational content, graphic materials, and branded communications, enhancing user engagement and comprehension.
Designed and launched the Clinical Performance training program for new hires, prioritizing intuitive layouts, and engaging visual elements to optimize learning experiences.
Established and managed team-wide standards for creating visually appealing process maps, PowerPoint templates, and monthly newsletters with improved readability and navigation.
Designed insightful data visualizations for high-priority leadership meetings, ensuring data accuracy and continuity. Acted as a primary contact ensuring design needs were met with visually engaging and user-centric solutions. Adapted swiftly to evolving roles and served as the graphic design SME for our team. Developed and implemented several processes to support our team with employee recognition awards, our team portal, monthly bulletins, all with a focus on elevating visual design and user experience.
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