Kelli Kuhn - Program Director,

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Work Background

Mother Earth FoodDirector of Programs

Oct. 2020 - Jan. 2025Asheville, North Carolina, United StatesAs Director of Programs at Mother Earth Food, I lead initiatives to expand food access, support local farms, and build a sustainable food system in Western North Carolina. Through strategic partnerships and operational improvements, I oversee large-scale food distribution efforts that improve health outcomes and economic resilience. Key Responsibilities: Program Management: Oversee Healthy Opportunities Pilot (HOP), Nourished Rx, Multi-Farm CSA, and Produce Rx Program with the Appalachian Sustainable Agriculture Project, increasing fresh food access across three counties. Grant Writing: Authored a USDA Local Foods Promotion Program (LFPP) grant to support farm viability, expand farm-to-institution partnerships, and establish a GAP certification support program for farmers. Community Partnerships: Managed 500 home deliveries for seniors through Meals on Wheels and expanded fresh food distribution to Medicaid recipients and underserved communities. Operations & E-Commerce: Led the migration of MEF’s e-commerce platform, improving logistics and customer experience. Impact Reporting: Developed MEF’s Impact Report to track program success, optimize operations, and strengthen stakeholder engagement. Strategic Expansion: Scaled operations to deliver over 25,000 home deliveries through HOP, supporting Medicaid enrollees facing food insecurity. Collaboration with Nourished Rx: Partnered to provide personalized nutrition solutions, integrating fresh food access, education, and behavioral health support. Key Achievements: Expanded food access through institutional partnerships and home delivery programs. Authored LFPP grant to support farm sustainability and market expansion. Strengthened local farm viability by increasing market opportunities. Optimized logistics and technology, improving efficiency and scalability. I am passionate about using food as a tool for health, equity, and sustainability, ensuring fresh, local food reaches those who need it most.

Mother Earth FoodCustomer Services Specialist

Dec. 2016 - Oct. 2020Asheville, North Carolina, United StatesMother Earth Food is a year-round home delivery service connecting families to locally grown produce, humanely raised meats, dairy, baked goods, and artisanal foods, while fostering sustainability and supporting the local economy. In this role, I combined strategic leadership with operational efficiency to drive customer growth, engagement, and retention: Communication and Marketing: Developed and implemented communication strategies and marketing campaigns to enhance customer engagement, increase brand awareness, and drive sales. Customer Growth and Retention: Successfully navigated a 450% increase in customer base during COVID-19, scaling operations while maintaining high-quality service. Built strong relationships through loyalty programs, personalized outreach, and targeted promotions. CRM Optimization: Revamped the customer relationship management system, improving data tracking and enhancing customer satisfaction. Business Analysis: Conducted data-driven analysis of sales trends and customer insights to inform strategic decisions and improve operational efficiency. Meal Planning and Education: Created weekly budget-friendly meal plans to help customers maximize the seasonal harvest and explore new culinary opportunities. Operational Management: Streamlined logistics, delivery operations, and subscription box curation to ensure seamless service for a rapidly growing customer base. My work strengthened Mother Earth Food’s reputation as a leader in sustainability and local food systems. By supporting 30 small farms and 130 regional artisans, we reinvested over 16 million to date into the local economy while delivering exceptional customer experiences. These efforts exemplify my ability to manage rapid growth, develop impactful strategies, and contribute to a mission-driven organization.

CooperRiis Healing CommunityMental Health Specialist

Mar. 2012 - Dec. 2017Asheville, North Carolina, United StatesFocused on empowering clients to achieve their goals and enhance overall well-being, I provided compassionate, goal-driven support tailored to individual needs. Key responsibilities and skills include: Goal-Oriented Support: Assisted clients in developing and achieving objectives outlined in Individual Recovery Plans, fostering personal and community engagement. Holistic Wellness Advocacy: Guided clients through the Seven Domains of Wellness, promoting a balanced approach to physical, emotional, social, intellectual, vocational, environmental, and spiritual health. Work and Education Facilitation: Identified opportunities for work, education, and recreational engagement to enhance clients’ personal growth and social integration. Critical Needs Response: Provided immediate support for emerging client needs, ensuring continuity of care and maintaining a client-centered approach. Interpersonal Communication: Built strong, trusting relationships with clients through active listening, empathy, and motivational strategies. Problem-Solving and Adaptability: Managed diverse and dynamic challenges with creative solutions to meet the unique needs of each client. Documentation and Progress Tracking: Maintained accurate and timely records of client progress, aligning with program standards and individual recovery objectives. Collaboration: Worked effectively with multidisciplinary teams to coordinate care and ensure clients received comprehensive support. This role honed my abilities in empathy, active problem-solving, and personalized support, fostering resilience and empowerment in diverse populations.

Sanesco International Inc.Director of Clinical Education

May. 2008 - Oct. 2011Asheville, North Carolina, United StatesInnovative, research-driven medical company specializing in assessing and treating neuroendocrine imbalances. As Director of Clinical Education, I developed and implemented educational programs to equip healthcare practitioners with tools to address neuroendocrine imbalances contributing to chronic conditions. Highlights include: Designed and launched an educational curriculum and certificate series, driving a 90% increase in monthly client sales by integrating education with the use of Sanesco’s Targeted Nutritional Therapy products. Conducted neuroendocrine and nutritional research and participated in clinical studies to evaluate the efficacy of new therapeutic products. Delivered training and support to practitioners, empowering them to implement customized treatment protocols in clinical settings. Clinical Support Specialist: Analyzed laboratory data to create comprehensive patient-centered reports with actionable therapeutic recommendations, focusing on amino acid and vitamin/mineral cofactor therapies. Supported healthcare practitioners in restoring neurotransmitter balance, ensuring improved patient outcomes. Practice Building Specialist: Managed a portfolio of 900 clients, implementing a retention campaign that addressed barriers to business growth and led to a 90% increase in existing client sales. Generated $250,000 in new client revenue over three months through educational and operational improvements. Collaborated with product manufacturers to ensure quality standards, overseeing Certificates of Analysis and quality control for in-house products. This combination of clinical expertise, business development, and educational leadership enabled me to deliver measurable results for practitioners and their patients while driving company growth. My work reflected a commitment to operational excellence, innovation, and quality.

Maxim Healthcare ServicesHome Health Care Specialist

May. 2005 - May. 2009Asheville, North Carolina, United StatesProvided comprehensive care and support for a child with significant brain injury, focusing on enhancing physical, cognitive, and daily living skills through personalized interventions. Key responsibilities and skills include: Personal Care and Assistance: Delivered physical assistance, personal hygiene care, and support for activities of daily living, ensuring comfort and well-being. Educational Program Development: Designed, implemented, and facilitated individualized lesson plans to support cognitive and developmental progress. Multidisciplinary Collaboration: Partnered with medical specialists, clinicians, and the team at the Institutes for the Achievement of Human Potential to develop and execute tailored treatment plans. Physical and Cognitive Rehabilitation: Facilitated physical mobility exercises, respiratory support, and therapy sessions to enhance physical capabilities and cognitive development. Diet and Nutrition Management: Prepared and delivered nutritious meals, dispensed medication, and administered nutritional supplements, supporting optimal health and recovery. Data Collection and Reporting: Maintained detailed progress records, documented outcomes, and contributed to multidisciplinary treatment planning meetings. Transportation and Accessibility: Provided transportation to appointments and activities, ensuring accessibility and participation in therapeutic and recreational opportunities. Team Collaboration: Acted as a vital member of a dedicated treatment team, aligning efforts to meet the child’s holistic needs across physical, emotional, and intellectual domains. This role cultivated my skills in caregiving, individualized program development, and team collaboration, emphasizing a compassionate and solution-oriented approach to supporting individuals with complex needs.