Maria Gordienko - Product Communications Manager, TeamViewer

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Work Background

TeamViewerTechnology & Product Communications Manager

Jun. 2024Atlanta Metropolitan Area

TeamViewerCommunications Manager Americas

Feb. 2024 - Jun. 2024Atlanta Metropolitan Area

Revenue GridHead Of Communications

Aug. 2021 - Nov. 2023Atlanta Metropolitan AreaImplemented a comprehensive communication strategy at Revenue Grid, cultivating relationships with Gartner, Forrester, and other analytical firms, engaging industry communities and opinion leaders, and managing participation in 50+ industry events, resulting in increased pipeline opportunities and a 20% growth in corporate Share of Voice in the current fiscal year. - Leading and developing a diverse team of communication professionals to drive top-tier communication programs aligned with company objectives - Collaborating with cross-functional leaders to create and execute compelling communication strategies, campaigns, and plans to support the company and its products. - Fostering and maintaining robust relationships with critical stakeholders, including media, industry analysts at Gartner, Forrester, Aragon Research, and others, SalesforceBen, Pavilion, Sales Assembly communities, and influencers. - Overseeing participation in 50+ industry events, including two Dreamforce conferences, by establishing goals and team performance metrics, resulting in increased MQLs and pipeline opportunities. - Driving the development and execution of public relations campaigns to enhance brand awareness and manage the company's public image, ensuring alignment with messaging and positioning, leading to a 20% increase in SoV in the current fiscal year. - Evaluating and reporting on the effectiveness of communication programs and initiatives, utilizing data to guide future strategy development.

Skylum SoftwareHead of Communications

Apr. 2017 - Jul. 2021Growing brand awareness, understanding, and usage of Skylum products among media, influencers, and consumers. • Establishing cohesive communications and brand vision in partnership with company’s executive leadership, drive the systematic execution, and ensure the effectiveness of the function, including mass and owned media strategy development • Crafting compelling product narratives and build vertical and horizontal communication within the team and with external partners • Growing and diversifying our thought-leadership around topics of productivity, collaboration, future of work and product innovation via earned media, speaking engagements and executive authored content. • Guiding and mentor distributed vendor teams in the US and Europe to drive results Managing an internal team, set metrics and KPIs to deliver monthly projects in a timely fashion • Creating a company-wide brand framework, impactful and relevant brand storyline, messaging and visuals, such as press releases, media kit and advisories, pitches, presentations, etc that are tied to the business's brand and the PR plan framework. • Leading media outreach initiatives inclusive of pitching, handling inbound media queries, and managing relationships between the business and US/EU media. • Managing and maintaining a database of company metrics, speaking and awards submissions.

КиївстарSenior Public Relations Manager

Apr. 2016 - May. 2017Kyiv City, UkraineManaging B2C communications: • B2C communication strategy planning, development, and implementation, managing communication budgets • Managing media inquiries and interview requests • Communicating with key spokespeople • Researching and writing press releases, columns, comments and interviews • Organizing events including press conferences, exhibitions, and press tours • Evaluating opportunities for sponsorships and partnership on an on-going basis • Measuring and analyzing the results of PR campaigns

Newsfront PR AgencySenior Account Director

Mar. 2013 - Apr. 2016KievKey responsibilities: • Team management • PR strategy development and implementation • Day-to-day media relations and managing press contacts • Organizing events, including press events, product launches, press tours, and other press-related activities • Copywriting and editing of press-releases, comments, interviews, etc • Anticrisis communications Strong expertise in IT/telecom, corporate communications, and product PR

Newsfront CommunicationsSenior Communications Manager

Oct. 2012 - Mar. 2013Kyiv, Kyiv City, Ukraine

Newsfront CommunicationsPublic Relations Manager

Oct. 2011 - Sep. 2012Kyiv, Kyiv City, Ukraine

Next Step OekraineAdministrative officer

Jun. 2010 - Oct. 2011• assistance in writing market scans, quick scans, market researches, setting up visit agendas • everyday office operations supporting successful organization of Dutch-Ukrainian business events and consultancy projects for clients from the Netherlands • making telephone calls, database maintenance, practical organization, translation and administrative support • writing articles, press- and post-releases, search and news updating on the website

Ministry of Industrial Policy of UkraineIntern

Feb. 2010 - May. 2010• studying the work of the Ministry • translation of documents for the internal use (memorandums, contracts, documents dealing with OECD meetings, workshops etc.) • business correspondence • documentation management

Research & Branding GroupManager of project in the field of qualitative research

May. 2008 - Aug. 2008• press monitoring and data analysis • database maintenance and reporting • translations and assistance to other managers with clients