Revenue GridHead Of Communications
Aug. 2021 - Nov. 2023Atlanta Metropolitan AreaImplemented a comprehensive communication strategy at Revenue Grid, cultivating relationships with Gartner, Forrester, and other analytical firms, engaging industry communities and opinion leaders, and managing participation in 50+ industry events, resulting in increased pipeline opportunities and a 20% growth in corporate Share of Voice in the current fiscal year. - Leading and developing a diverse team of communication professionals to drive top-tier communication programs aligned with company objectives
- Collaborating with cross-functional leaders to create and execute compelling communication strategies, campaigns, and plans to support the company and its products.
- Fostering and maintaining robust relationships with critical stakeholders, including media, industry analysts at Gartner, Forrester, Aragon Research, and others, SalesforceBen, Pavilion, Sales Assembly communities, and influencers.
- Overseeing participation in 50+ industry events, including two Dreamforce conferences, by establishing goals and team performance metrics, resulting in increased MQLs and pipeline opportunities.
- Driving the development and execution of public relations campaigns to enhance brand awareness and manage the company's public image, ensuring alignment with messaging and positioning, leading to a 20% increase in SoV in the current fiscal year.
- Evaluating and reporting on the effectiveness of communication programs and initiatives, utilizing data to guide future strategy development.