Resolution LawDirector of Strategic Planning
Jan. 2021Reading, Pennsylvania, United StatesDirect end-to-end marketing strategy for a top-rated law firm in Pennsylvania, with a focus on lead generation and video-driven funnels. Built the firmβs Elder Law Webinar Funnel, using video sales letters (VSLs), AI-driven voiceovers, and branded conversion paths. Integrated CallRail, Lawmatics, and Google Ads to track performance and tighten intake-to-close processes. Developed SEO-optimized content systems and internal workflows to maintain consistency and scale content execution. Acted as both strategist and creative director, leading scripting, video editing, automation, and campaign deployment.