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Work Background
High Converting ContentDirector of Strategic Planning
Sep. 2022Calgary, Alberta, CanadaFunnel Architecture
System Design
Conversion Strategy
Search-Optimized Retention Systems (SORS)
Scalable Content Ops
GOAT DigitalPerformance Marketing Manager
Sep. 2021 - Apr. 2022Mexico City, MexicoAd strategy
Funnel data
Optimization insights
Resolution LawDirector of Strategic Planning
Jan. 2021Reading, Pennsylvania, United StatesDirect end-to-end marketing strategy for a top-rated law firm in Pennsylvania, with a focus on lead generation and video-driven funnels. Built the firm’s Elder Law Webinar Funnel, using video sales letters (VSLs), AI-driven voiceovers, and branded conversion paths. Integrated CallRail, Lawmatics, and Google Ads to track performance and tighten intake-to-close processes. Developed SEO-optimized content systems and internal workflows to maintain consistency and scale content execution. Acted as both strategist and creative director, leading scripting, video editing, automation, and campaign deployment.
iHeartRadioOn Air Personality
Aug. 2006 - Oct. 2012El Paso, Texas, United StatesHeld this role for over 6 years while building my early creative career. Learned how to connect with audiences, think on my feet, and earn trust through voice — lessons I still apply today.
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