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Work Background
AdyenCustomer Marketing Manager
Nov. 2022San Francisco Bay Area
DoorDashSenior Manager, Rentention Marketing, Merchant
Sep. 2021 - May. 2022San Francisco Bay Area
RingCentralCustomer Lifecycle Marketing - Adoption Program Manager
Oct. 2019 - Sep. 2021
RingCentralCustomer Lifecycle Marketing - Customer Communications Manager
Sep. 2018 - Oct. 2019Belmont, CA
DemandbaseSenior Customer Marketing Manager
Mar. 2017 - Aug. 2018San Francisco Bay AreaMy day-to-day includes building relationships with our incredible customer base and sharing their success stories in the form of case studies, webinars, and speaking placements at dozens of national events. I enjoy the fact the my role regularly intersects with our Customer Success, Product, and Services teams, and that Demandbase as a whole is so focused on the success of our customers.
Greenhouse Software, Inc.Customer Marketing Manager
Feb. 2015 - Jan. 2017San Francisco Bay AreaWhile at Greenhouse I managed planning and execution of all customer marketing efforts including campaign management, content creation, and launching a customer advocacy program. - Developed end-to-end lifecycle marketing campaigns working closely with Customer Success and Product teams to determine relevant content and targets. - Created lifecycle email nurture campaigns for customer onboarding, product adoption, event promotion, and overall customer engagement. - Designed and launched bi-weekly customer newsletter. - Developed content to be used in both customer marketing and demand generation activities including case studies, blog posts, webinars, and direct mail. Worked with customers to tell their stories and create engaging content for our customer community as well as prospects. - Ran quarterly product webinars and customer training webinars to drive product adoption. [impacted by reduction in force, Jan 2017]
ON24Senior Customer Marketing Specialist
Oct. 2013 - Feb. 2015San Francisco- Supported ON24’s largest customer accounts through strategic customer communications, hosted events, and marketing campaigns securing over $3M in pipeline. - Created and launched the ON24 VOICE customer advocacy program. Recruited over 100 active advocates and shared customer stories through case studies, quotes, and customer references. - Worked closely with Customer Success, Renewals, and Product teams to create ongoing email campaigns to promote product adoption, foster community among our customers, and drive renewals. - Worked closely with product management team to oversee quarterly go-to-market campaigns and product launches. This included lead-up email campaigns, overseeing production of live video announcements, and a monthly customer newsletter focused on product education.
Object Management GroupMarketing Manager, Programs
Jan. 2010 - Oct. 2013Needham, MAThe Object Management Group is an international, open membership, not-for-profit technology standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. I oversaw lead generation activities and marketing campaigns for current and prospective members of the Object Management Group. I also worked closely to help plan and host quarterly conferences as well as oversee tradeshow scheduling.
Partners and NapierAccount Services Intern
Feb. 2009 - May. 2009Provided account executives with market research and branding strategy often utilizing online databases Assisted with client presentations by creating PowerPoint decks, print media, and arranging meetings Created promotional materials and managed project deadlines for different accounts
Sponsored Programs AccountingOffice Assistant
Dec. 2007 - May. 2009Assisted with office tasks and managed important grant/sponsored research data. Data management using Oracle.
BLREditorial Assistant/Marketing Assistant
May. 2007 - Oct. 2009Old Saybrook, CTBusiness & Legal Resources helps U.S. businesses simplify compliance with state and federal legal requirements by offering authoritative content and practical, easy-to-use tools. Developed and managed content and campaigns for BLR. Wrote copy for email campaigns and product landing pages as well as coded emails and web pages using basic HTML/CSS.
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