Greenhouse Software, Inc.Customer Marketing Manager
Feb. 2015 - Jan. 2017San Francisco Bay AreaWhile at Greenhouse I managed planning and execution of all customer marketing efforts including campaign management, content creation, and launching a customer advocacy program. - Developed end-to-end lifecycle marketing campaigns working closely with Customer Success and Product teams to determine relevant content and targets. - Created lifecycle email nurture campaigns for customer onboarding, product adoption, event promotion, and overall customer engagement. - Designed and launched bi-weekly customer newsletter. - Developed content to be used in both customer marketing and demand generation activities including case studies, blog posts, webinars, and direct mail. Worked with customers to tell their stories and create engaging content for our customer community as well as prospects. - Ran quarterly product webinars and customer training webinars to drive product adoption. [impacted by reduction in force, Jan 2017]