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Work Background
MarinflocHead of Marketing
Apr. 2023At Marinfloc, I focus on brand development and market share expansion into new markets, while positioning the brand as a leader in the global marine industry. I lead and implement strategic communication campaigns designed to boost brand awareness and drive sales growth. Key responsibilities include: Leading comprehensive marketing campaigns with full budget responsibility and in-depth target audience analysis
Elevating marketing activities and consistently achieving impactful results
Developing and executing strategies to expand our presence in new markets, increasing brand positioning and recognition in the global marine sector
Proven track record of delivering successful, results-driven campaigns that have propelled brand visibility and market share growth
Wellspect Health CareGlobal Marketing & Communication Manager
Apr. 2019 - Apr. 2023MölndalAs a Global Marketing and Communication Manager, I led and executed strategic, purpose-driven business communication initiatives on a global scale. I developed and managed effective marketing campaigns, supporting their adaptation to local markets to increase market share, always with a clear focus on the end goal. Key areas of achievements: Brand Building: Positioning, top-level communication, and product messaging
Media Planning and Buying: Ensuring effective media investments
Strategic Planning: Crafting comprehensive marketing and communication plans, along with budget management
Multi-Channel Campaigns: Proven track record of creating and executing successful multi-channel campaigns
Leadership: Led teams through major product launches and implementations globally, ensuring seamless execution and alignment with business objectives
T Solution PR & Communication ABCEO, PR & Communication Manager
Jul. 2000 - Apr. 2019Göteborg - Stockholm - OsloAs CEO PR & Communication Manager, I have led and implemented complex PR projects for both artists and companies, specializing in B2B communication. With extensive experience, I have become an expert in strategically packaging products and artists to effectively reach their target audiences, maximizing exposure and results. My strong network within the media industry has consistently amplified the impact of my PR efforts. Key responsibilities and achievements: Provided management support on operational and strategic communication issues
Developed and executed comprehensive PR and communication strategies, including tailored communication plans
Managed product and brand launches, press relations, and media exposure to ensure maximum reach
Handled crisis communication and delivered media training to ensure consistent, clear messaging
Led project management for various communication initiatives, ensuring alignment with overall business objectives
Oversaw social media management, UX design, and website development to enhance brand presence and user engagement
Successfully executed high-profile launches Eurovision, Melodifestivalen, Stockholm Pride, Toyota, Sony Music, Warner Music
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