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Work Background
Head of Marketing
MarinflocHead of Marketing
Apr. 2023At Marinfloc, I focus on brand development and market share expansion into new markets, while positioning the brand as a leader in the global marine industry. I lead and implement strategic communication campaigns designed to boost brand awareness and drive sales growth. Key responsibilities include: Leading comprehensive marketing campaigns with full budget responsibility and in-depth target audience analysis Elevating marketing activities and consistently achieving impactful results Developing and executing strategies to expand our presence in new markets, increasing brand positioning and recognition in the global marine sector Proven track record of delivering successful, results-driven campaigns that have propelled brand visibility and market share growth
Global Marketing & Communication Manager
Wellspect Health CareGlobal Marketing & Communication Manager
Apr. 2019 - Apr. 2023MölndalAs a Global Marketing and Communication Manager, I led and executed strategic, purpose-driven business communication initiatives on a global scale. I developed and managed effective marketing campaigns, supporting their adaptation to local markets to increase market share, always with a clear focus on the end goal. Key areas of achievements: Brand Building: Positioning, top-level communication, and product messaging Media Planning and Buying: Ensuring effective media investments Strategic Planning: Crafting comprehensive marketing and communication plans, along with budget management Multi-Channel Campaigns: Proven track record of creating and executing successful multi-channel campaigns Leadership: Led teams through major product launches and implementations globally, ensuring seamless execution and alignment with business objectives
CEO, PR & Communication Manager
T Solution PR & Communication ABCEO, PR & Communication Manager
Jul. 2000 - Apr. 2019Göteborg - Stockholm - OsloAs CEO PR & Communication Manager, I have led and implemented complex PR projects for both artists and companies, specializing in B2B communication. With extensive experience, I have become an expert in strategically packaging products and artists to effectively reach their target audiences, maximizing exposure and results. My strong network within the media industry has consistently amplified the impact of my PR efforts. Key responsibilities and achievements: Provided management support on operational and strategic communication issues Developed and executed comprehensive PR and communication strategies, including tailored communication plans Managed product and brand launches, press relations, and media exposure to ensure maximum reach Handled crisis communication and delivered media training to ensure consistent, clear messaging Led project management for various communication initiatives, ensuring alignment with overall business objectives Oversaw social media management, UX design, and website development to enhance brand presence and user engagement Successfully executed high-profile launches Eurovision, Melodifestivalen, Stockholm Pride, Toyota, Sony Music, Warner Music
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