A DOER THAT MAKES A DIFFERENCE
A strategic and innovative marketing leader with over 20 years of experience in creating and implementing comprehensive marketing.
Expert in understanding target audiences and developing impactful marketing messages.
Head of Marketing and communications Maritime Industry, present
• Ensuring consistent growth with a proven track record of successful campaigns.
• Led the multi-channel awareness campaign in 2023, targeting shipowners, which increased sales by 35%%.
Executed a lead-generation product campaign focused on the shipyard industry, generated 27% more sales
GLOBAL MARKETING AND COMMUNICATION MANAGER
WELLSPECT HEALTHCARE, MedTech Industry 2018-2023
• Created marketing strategies and ensured successful global and local implementation, leading to increased customer engagement and sales in the Medtech industry targeting both Healthcare professionals and end-users.
• Launched a children’s app globally, with a target of reaching 1,000 users within 6 months. My campaign generated 5,000 users in the first two months.
• Executed an awareness campaign with the goal of reaching 100,000 impressions in the first 3 months. The campaign generated 2 million impressions in the first two weeks and increased sales by over 30%.
• Product launches for Navina Mini and Navina Smart exceeded sales expectations, achieving 32% more users in the first year than initially projected.
CEO, PR AND COMMUNICATION MANAGER
TOVOY SOLUTIONS AB, GOTHENBURG, 2001 – 2018.
I founded and led my own agency, overseeing complex PR projects from concept to execution, with full responsibility for strategic planning, budget management and execution. I successfully increased media exposure for both artists and B2B, B2C clients.
• Eurovision: Successfully guided my client to victory by crafting her public image and leading her promotional campaign.
• Toyota: Directed successful new model launches, contributing to enhanced brand visibility and customer engagement and fast growth sales for a new model.
• Ericsson:More...