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Work Background
AvonMarketing Copywriter
Mar. 2023- Adapting and editing the Brochure, Focus, and all related printed/digital literature and proof checking to ensure clear and correct communication of product message and price offer
- Ensuring creative and inspirational adaptation of Brochure/ campaign messages
- Adaptation of all online marketing materials and communication messages
- Adaptation and preparation of marketing field presentations and other materials for meetings
- Effective collaboration for setting and campaign preparation with the print team and the Customer Service center
Mam ToysMarketing Specialist
Oct. 2021- Complete growth hacking strategy for the brand with the aim to make it the preferred brand for kids' toys in bulgaria
- Managing the brand's presence in social media channels - Instagram and Facebook
- Managing influencer marketing and involving some of the most popular influencers in Bulgaria
- Communication with customers
- Creating promotional campaigns on Facebook and Instagram and tracking their results
- Latest campaign reached 30x return on investment
SutherlandSocial Media Communications and Escalations Asssociate
Oct. 2021 - Jul. 2022- Handling customer inquiries on all things related to the e-shop
- Handling complaints and manager callbacks and providing the optimal solution
- Identifying and assessing the customer's needs
ContenttaCopywriter
Nov. 2020 - Dec. 2022- Writing copy for video ads
- Creating sales funnels
- Writing PR articles and advertorials
- Creating blog posts
GymBeamCustomer Care Advocate
May. 2019 - Oct. 2021- Handling customer inquiries and resolving issues
- Managing customer accounts
- Identifying and assessing customer's needs
- Handling complaints and providing best solutions to ensure customer satisfaction
YoungceaserContent Writer
Mar. 2018 - Jun. 2018Youngceaser is a digital marketing company, offering online marketing solutions to businesses from all parts of the world. I am writing pillar content for landing pages, as well as content for infographics, blog articles, press releases and others for the company's clients.
Venera Cosmetics LtdContent Writer
Nov. 2017 - Apr. 2019Venera Cosmetics is a leader in the perfume market in Bulgaria. I am writing product descriptions and articles for the company blog, which is about the wonderful world of fragrances.
TendrikContent Writer
Nov. 2017 - Apr. 2019Tendrik is a company that offers e-commerce solutions, such as web development, SEO, digital marketing strategies. I am contributing to the company's blog by covering topics about digital marketing, SEO, various web platforms etc.
EuromedicsDigital Marketing Specialist Freelance
Jan. 2017 - Aug. 2018- Developed a SMM strategy and setup a SMM calendar for Facebook and Instagram
- Produced high quality graphics and engaging copy for social media and e-mail marketing campaigns to increase brand awareness
- Grew a Facebook following of almost 2K with a bootstrap advertising budget in no time
- Crafted informative and educational videos to drive more traffic to the website
- Handled Facebook advertising, achieving a record minimum cost per new follower
East Bay ShuttleCustomer Success Team Leader
Mar. 2014 - Mar. 2020- Takes inbound calls, deals with customer inquiries efficiently and handles complaints professionally
- Gives customers correct advice, upsells services according to their needs - Trains, evaluates and provides guidance for customer care advisors to ensure the team maintains and surpasses KPIs
- Creates and maintains a clear line of best practices through guidelines
- Liaising between communication between management and support
HighViewArt - highviewart.comContent Writer
Jan. 2014 - Jan. 2016Plovdiv, BulgariaHigh View Art is a Bulgarian online magazine about the beautiful side of life, covering topics, such as culture, interior design, food and travel and more. I am writing articles on various topics, including people's pesonality and character traits, motivation and career development etc.
Pepe Nero Bar & DinerDigital Marketing Specialist
Jan. 2014 - Oct. 2014Pepe Nero Bar & Diner is the new food spot in the sea resort Lozenets, Bulgaria, which opened doors in the summer of 2014. I executed the digital and offline marketing strategy before and after the opening of the restaurant. - Set up company website and its blog. Created all web copy both in English and Bulgarian. - Developed a CM and SM Strategy to increase brand awareness and organic traffic to the company site before the opening of the restaurant
- Crafted engaging content to build a loyal social media following contests, infographics and blog posts
- Reached 3K followers on Facebook in 3 months time through an integrated digital strategy
- Oversaw the company's PR and presence in the food-industry related sites
- Idea and execution of the company logo
TMDHostingMarketing Associate
Jul. 2013 - Nov. 2013• Researching potential industry niches to explore new advertising opportunities for the company
• Brainstorming visual and copy ideas for the company ad campaigns
• Producing new content for the company blog
• Assisted in the crafting of the visual appearance of the affiliate company page
• Managing the social media profiles of the company through writing editorial content; monitoring, listening and responding to the audience
BeFeeLoFounder
Nov. 2011 - Nov. 2012Bansko, BulgariaHandmade jewelry and accessories store • Defined the target audience and identified buyers’ persona with the aim to strategically position the company’s products and increase brand awareness • Initiated and implemented the whole business concept from idea to realization: brand identity; choice of vendors, interior design, product display
• Managed the social media presence of the company
Educational center - Britanica Ltd.Assistant Manager Customer Services
May. 2009 - Jun. 2010Plovdiv, BulgariaBritanica Educational Center, Plovdiv, Bulgaria: Company offering English language courses
- Acquired new customers to meet targets through personal contact, over the phone or via e-mail
- Delivered outstanding customer experience, helping customers choose the right service according to their needs
- Achieved and surpassed KPIs and sales targets with 10% in 6 months
Leipzig HotelProject Manager
Mar. 2008 - May. 2009Plovdiv, BulgariaLeipzig Hotel, Plovdiv, Bulgaria
• Supervised and supported all new projects of the hotel related to its refurbishment
• Coordinated and delegated tasks to the heads of departments to ensure successful project completion
• Represented the company throughout the whole communication process with vendors: from initiating requests for proposal, through the negotiation process to closing final deals
• Integrated ISO standards 9001/ 22 000/14 001 in the company
GMBG Ltd.Business Development Manager
Mar. 2005 - Oct. 2007Sofia and Plovdiv, BulgariaGMBG Ltd., Plovdiv, Bulgaria: Company offering cultural exchange and work programs for the USA
- Developed and launched a new work program to recruit nurses to the USA
- Incorporated a training program with gudelines for new staff in customer service
- Drove sales to become the leading service provider for Internship programs in Bulgaria, increasing sales by 35% in a year
- Mapped and executed visual and text copy ideas for the advertising campaigns of our cultural exchange and work programs
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