Requests
2
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Genius SportsSports Partnerships Customer Success Manager
Jun. 2021* Served as one of the few commercial employees working on both sports tech and sports book verticals for a global, publicly-traded sports tech company with 2,000 employees.
* Lead point of contact for the first commercial data deal with a conference in NCAA history, leading to increased fan engagement, revenue and media attention.
* Secured 99% market share in NCAA basketball data business, and 100% share among top college football brands.
* Represented company at national conventions with college sports leaders and with every major Division I conference.
* Helped team convert 98% of college football top brands to adopt our automated game clock solution, the first football tool of its kind. Surpassed NCAA football sales goal by 10% in product’s first initial launch in 2021.
* Managed relationships with 14 sportsbook accounts across the U.S. and Canada, clients that spend approx. $400,000 in annual revenue.
* Billed $53,100 over 9 months in volleyball data software across the U.S. and Canada.
Ball State UniversityAthletics Communications & Emerging Media
Nov. 2018 - Jun. 2021Indianapolis, Indiana AreaSTRATEGY & MANAGEMENT
* Elevated to media relations and strategy lead in 2020 after being social media lead since 2018.
* Built data-backed social media strategies across entire Division I athletic department, resulting in increases in earned media and web traffic as well as social media efficiency.
* Drove strategy and execution for 3 social philanthropic campaigns that resulted in $149,800 and 1300+ conversions.
* Implemented new PR strategies and internal communication tools within athletics department. EARNED & OWNED MEDIA
* Earned Ball State national mentions in ESPN.com, SportingNews.com, Baseball America and SI.com and PRSA as well as various business journals and sports trade publications.
* Media contact as football team generated $41M in earned advertising equivalency value
during 2020 season.
* Set strategy that resulted in 31% increase in Instagram engagement.
* Increases in 2020 for football gameday social: engagements by 112%, impressions by 46% link clicks by 24% and engagement rate by 9%.
Matchbook CreativePublic Relations Director
Jul. 2017 - Nov. 2018Indianapolis, Indiana AreaPR AND SOCIAL STRATEGY
* Directed PR and social media marketing services for 17-person agency covering
various industries.
* Created PR and social media strategies for national chocolate brand with $1M
annual marketing spend.
* Directed Facebook, LinkedIn and influencer marketing initiatives that resulted in
$97,500 in sales during first month in the position.
* Ran a $25,000 targeted Instagram influencer campaign.
* Created and executed organic and paid social media campaigns for statewide education programs. MEDIA RELATIONS
* Landed national media mentions for NASCAR client in ESPNW, The Undefeated
and Huffington Post.
* Secured regional and trade publication media mentions for education and real estate clients.
* Pitched and landed local (TV and print) and national (podcast and print) media placements for Endangered Species Chocolate. CONTENT MARKETING
* Wrote marketing blogs for agency website and ran agency social media, resulting in a
19% social engagement increase.
* Wrote 800-word blog posts for various brands in healthcare, sports, education and safety.
* Composed copy for web pages, infographics, case studies, collateral,
Twitter and LinkedIn for global and regional clients.
Three ShipsCopywriter / Content Management
Oct. 2016 - Jun. 2017Raleigh-Durham, North Carolina AreaSEO & CONTENT MARKETING
* Established internal content management processes and workflows for startup internet marketing company specializing in SEO for organic search.
* Responsible for writing and editing content for multiple national brands in the auto, finance, and healthcare industries.
* Demonstrated ability to turn web content into revenue by writing pieces that drove $50,000 in sales for a single client in less than a month.
* Coordinated with account strategists to provide client satisfaction and ensure accurate brand voice and consistency. EMPLOYEE OVERSIGHT & STARTUP CULTURE
* Onboarded and managed a remote 3-person freelance writing team.
* Established promotional processes via software and social media to grow company’s
recruiting and external promotion.
* Produced briefs and overview documents to display agency’s direction and strategy
for various initiatives.
North Carolina State UniversityDirector of Athletics Communications
Aug. 2013 - Jul. 2016Raleigh-Durham, North Carolina AreaPR & MEDIA RELATIONS
* Managed external communications strategy for nationally-ranked Men's Basketball program. * Organized all local and national media efforts and served as liaison to television networks on a weekly basis.
* Ensured department leadership and coaching staff were on message and brand by developing talking points and visual storytelling components. CONTENT MARKETING
* Made daily updates to web using CMS programs, resulting in web traffic ranking in the top 25 in the nation in page views.
* Produced videos internally or with production team. Operated YouTube channel that accumulated 2,500 subscribers.
* Designed graphics and coordinated imagery with team of designers for departmental publications and online platforms. SOCIAL MEDIA MARKETING
* Operated social media channels ranked in top 25 nationally in audience size. Increased program's Twitter audience by 15,000 in 19 months.
* Coordinated copy and social media efforts in an integrated department that set revenue school's revenue record in 2016 and ticket sales record in 2015. EMPLOYEE OVERSIGHT
* Supervised, hired, and managed staff of full-time postgraduate interns and seasons event student workers.
* Hired and coordinated freelance photographers and content creators.
Butler UniversityAssistant Director Of Communications
Aug. 2009 - Aug. 2013Indianapolis, Indiana AreaPR AND CONTENT MARKETING
* Primary media contact for women's volleyball, basketball, soccer and swimming...also baseball and tennis. Webmaster for ButlerSports.com and assisted with operations for men's basketball, football and men's soccer.
* Main editor of athletics website, ButlerSports.com. Site led all PrestoSports network schools in web traffic (2nd among all PrestoSports sites).
* Responsible for web content, game recaps, locker room interviews and was co-contact for CBS during 2010 and 2011 Final Four runs. Other teams nationally-ranked during Butler tenure: Football, M Soccer, M Cross Country.
* Increased web marketplace function, providing Butler with revenue stream online. Increased apparel and photo sales and managed online auctions. MEDIA RELATIONS
* Served as secondary contact during consecutive NCAA Men’s Basketball Championship final game appearances. Media exposure for this was measured at $1.2 billion. This was managed by a 2-person SID office. EMPLOYEE & UNIVERSITY INVOLVEMENT
* Served on university’s Technology Strategy Committee and Top 100 Student committee. Also participated in Vision of the University, a program for staff to learn more about liberal arts education.
* Implemented and spearheaded school’s first formal communications internship program. Recruited, hired and oversaw all interns.
Horizon LeagueAssistant Director of Communications
Aug. 2008 - Aug. 2009Indianapolis, Indiana Area* Maintained college sports league's video streaming site, one of the first live streaming sites in the nation for college athletics. * Served as online marketing director, coordinating social media efforts to drive traffic to the site. * Tracked and compiled league website analytics for league's member schools. * Managed league's $400,000 league network budget. Responsible for equipment purchases for each school and year-end revenue distributions.
Michigan State University AthleticsSports Information Intern
Aug. 2007 - Jul. 2008* Primary media contact for several sports (including baseball, M/W soccer) * Also worked daily with nationally-ranked men's basketball team * Spearheaded audio multimedia on website, helping MSU lead the nation in podcast downloads * Served as Media Coordinator for 2007 Big Ten Men's Soccer Tournament
Cleveland State UniversitySports Information Intern
Jan. 2006 - Dec. 2007
Intch is a Professional Networking App for the Future of WorkSee more people like Get 8 on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
646906 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
53998 people
15
Human Resources @ UB Greensfelder
15
Principal Consultant @ Marketing Endeavors Strategic Consulting
42
Senior Mining Engineer @ Riot blockchain