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Work Background
Genius SportsSports Partnerships Customer Success Manager
Jun. 2021* Served as one of the few commercial employees working on both sports tech and sports book verticals for a global, publicly-traded sports tech company with 2,000 employees.
* Lead point of contact for the first commercial data deal with a conference in NCAA history, leading to increased fan engagement, revenue and media attention.
* Secured 99% market share in NCAA basketball data business, and 100% share among top college football brands.
* Represented company at national conventions with college sports leaders and with every major Division I conference.
* Helped team convert 98% of college football top brands to adopt our automated game clock solution, the first football tool of its kind. Surpassed NCAA football sales goal by 10% in product’s first initial launch in 2021.
* Managed relationships with 14 sportsbook accounts across the U.S. and Canada, clients that spend approx. $400,000 in annual revenue.
* Billed $53,100 over 9 months in volleyball data software across the U.S. and Canada.
Ball State UniversityAthletics Communications & Emerging Media
Nov. 2018 - Jun. 2021Indianapolis, Indiana AreaSTRATEGY & MANAGEMENT
* Elevated to media relations and strategy lead in 2020 after being social media lead since 2018.
* Built data-backed social media strategies across entire Division I athletic department, resulting in increases in earned media and web traffic as well as social media efficiency.
* Drove strategy and execution for 3 social philanthropic campaigns that resulted in $149,800 and 1300+ conversions.
* Implemented new PR strategies and internal communication tools within athletics department. EARNED & OWNED MEDIA
* Earned Ball State national mentions in ESPN.com, SportingNews.com, Baseball America and SI.com and PRSA as well as various business journals and sports trade publications.
* Media contact as football team generated $41M in earned advertising equivalency value
during 2020 season.
* Set strategy that resulted in 31% increase in Instagram engagement.
* Increases in 2020 for football gameday social: engagements by 112%, impressions by 46% link clicks by 24% and engagement rate by 9%.
Matchbook CreativePublic Relations Director
Jul. 2017 - Nov. 2018Indianapolis, Indiana AreaPR AND SOCIAL STRATEGY
* Directed PR and social media marketing services for 17-person agency covering
various industries.
* Created PR and social media strategies for national chocolate brand with $1M
annual marketing spend.
* Directed Facebook, LinkedIn and influencer marketing initiatives that resulted in
$97,500 in sales during first month in the position.
* Ran a $25,000 targeted Instagram influencer campaign.
* Created and executed organic and paid social media campaigns for statewide education programs. MEDIA RELATIONS
* Landed national media mentions for NASCAR client in ESPNW, The Undefeated
and Huffington Post.
* Secured regional and trade publication media mentions for education and real estate clients.
* Pitched and landed local (TV and print) and national (podcast and print) media placements for Endangered Species Chocolate. CONTENT MARKETING
* Wrote marketing blogs for agency website and ran agency social media, resulting in a
19% social engagement increase.
* Wrote 800-word blog posts for various brands in healthcare, sports, education and safety.
* Composed copy for web pages, infographics, case studies, collateral,
Twitter and LinkedIn for global and regional clients.
Three ShipsCopywriter / Content Management
Oct. 2016 - Jun. 2017Raleigh-Durham, North Carolina AreaSEO & CONTENT MARKETING
* Established internal content management processes and workflows for startup internet marketing company specializing in SEO for organic search.
* Responsible for writing and editing content for multiple national brands in the auto, finance, and healthcare industries.
* Demonstrated ability to turn web content into revenue by writing pieces that drove $50,000 in sales for a single client in less than a month.
* Coordinated with account strategists to provide client satisfaction and ensure accurate brand voice and consistency. EMPLOYEE OVERSIGHT & STARTUP CULTURE
* Onboarded and managed a remote 3-person freelance writing team.
* Established promotional processes via software and social media to grow company’s
recruiting and external promotion.
* Produced briefs and overview documents to display agency’s direction and strategy
for various initiatives.
North Carolina State UniversityDirector of Athletics Communications
Aug. 2013 - Jul. 2016Raleigh-Durham, North Carolina AreaPR & MEDIA RELATIONS
* Managed external communications strategy for nationally-ranked Men's Basketball program. * Organized all local and national media efforts and served as liaison to television networks on a weekly basis.
* Ensured department leadership and coaching staff were on message and brand by developing talking points and visual storytelling components. CONTENT MARKETING
* Made daily updates to web using CMS programs, resulting in web traffic ranking in the top 25 in the nation in page views.
* Produced videos internally or with production team. Operated YouTube channel that accumulated 2,500 subscribers.
* Designed graphics and coordinated imagery with team of designers for departmental publications and online platforms. SOCIAL MEDIA MARKETING
* Operated social media channels ranked in top 25 nationally in audience size. Increased program's Twitter audience by 15,000 in 19 months.
* Coordinated copy and social media efforts in an integrated department that set revenue school's revenue record in 2016 and ticket sales record in 2015. EMPLOYEE OVERSIGHT
* Supervised, hired, and managed staff of full-time postgraduate interns and seasons event student workers.
* Hired and coordinated freelance photographers and content creators.
Butler UniversityAssistant Director Of Communications
Aug. 2009 - Aug. 2013Indianapolis, Indiana AreaPR AND CONTENT MARKETING
* Primary media contact for women's volleyball, basketball, soccer and swimming...also baseball and tennis. Webmaster for ButlerSports.com and assisted with operations for men's basketball, football and men's soccer.
* Main editor of athletics website, ButlerSports.com. Site led all PrestoSports network schools in web traffic (2nd among all PrestoSports sites).
* Responsible for web content, game recaps, locker room interviews and was co-contact for CBS during 2010 and 2011 Final Four runs. Other teams nationally-ranked during Butler tenure: Football, M Soccer, M Cross Country.
* Increased web marketplace function, providing Butler with revenue stream online. Increased apparel and photo sales and managed online auctions. MEDIA RELATIONS
* Served as secondary contact during consecutive NCAA Men’s Basketball Championship final game appearances. Media exposure for this was measured at $1.2 billion. This was managed by a 2-person SID office. EMPLOYEE & UNIVERSITY INVOLVEMENT
* Served on university’s Technology Strategy Committee and Top 100 Student committee. Also participated in Vision of the University, a program for staff to learn more about liberal arts education.
* Implemented and spearheaded school’s first formal communications internship program. Recruited, hired and oversaw all interns.
Horizon LeagueAssistant Director of Communications
Aug. 2008 - Aug. 2009Indianapolis, Indiana Area* Maintained college sports league's video streaming site, one of the first live streaming sites in the nation for college athletics. * Served as online marketing director, coordinating social media efforts to drive traffic to the site. * Tracked and compiled league website analytics for league's member schools. * Managed league's $400,000 league network budget. Responsible for equipment purchases for each school and year-end revenue distributions.
Michigan State University AthleticsSports Information Intern
Aug. 2007 - Jul. 2008* Primary media contact for several sports (including baseball, M/W soccer) * Also worked daily with nationally-ranked men's basketball team * Spearheaded audio multimedia on website, helping MSU lead the nation in podcast downloads * Served as Media Coordinator for 2007 Big Ten Men's Soccer Tournament
Cleveland State UniversitySports Information Intern
Jan. 2006 - Dec. 2007
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