JebbitSenior Content Marketing Specialist
Nov. 2021 - Nov. 2023Boston, Massachusetts, United States- Increased qualified leads and software demonstrations by 15% for Jebbit by driving a 250% year-over-year boost in social media engagement
- Designed and executed a comprehensive content marketing strategy, including an editorial calendar for LinkedIn, Instagram, Twitter, Facebook, TikTok, YouTube, and company website, driving cohesive brand engagement across platforms - Partnered cross-functionally with the Marketing, Sales, and CRM teams to align messaging, ideate strategies, and ensure a seamless brand voice and customer experience throughout the sales funnel
- Produced and managed 5–7 weekly content pieces to achieve business and marketing objectives set by leadership