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Work Background
HopperArea Manager & Key Account | Brazil & Southern Cone
Jul. 2024
HopperGo to Market, Supply Acquisition & Business Strategy
Oct. 2023 - Aug. 2024
Stealth StartupStealth Startup
Jul. 2023Building up a side hustle project.
RhevolutFounding Member | Sales & Revenue
Feb. 2023 - Jul. 2023- MVP validation and launch, capturing and leading key pilot client acquisition, including key accounts such as Amaro, Cortex Intelligence and ESPM. - Helped engaging with the first 1000+ candidates (users) onboarded to platform, refining the product based on feedback and yielding the roadmap. As result, successfully supported the backlog prioritization of new features and algorithm improvement. - Ideal Customer Profile (ICP) identification, iterating tests and mapping 2 ICPs. - Initial sales structuring funnel. - Responsible for onboarding & customer success fronts, attaining 30% core product hire success with robust onboarding and customer focus.
VerticoRevenue Growth & Business Strategy
Feb. 2021 - Jan. 2023Vertico is a top-talent recruiting firm 100% focused on senior positions for tech and digital industry in Latin America with over 180 clients from early stages to unicorns, big techs and enterprises. - Led comprehensive brand repositioning and other marketing optimization initiatives such as communication overhaul, new website launch, and LinkedIn & Google ads. - Implemented CRM & sales strategies, revamping sales pitch and proposals. - Establishing/tracking customer success and other metrics, adding NPS methodology that allowed intervening to reverse detractor trends. Resulting in a significant rise in customer retention. - Led organic & sponsored marketing, tracking post-strategy organic site growth, analyzing sponsored campaign engagement (CTR, conversions) and measuring media impressions & engagement. - Managing C-Level and other senior recruitment projects, overseeing funnel metrics and success rates aligned with time-to-fill benchmarks.
AirbnbHead of B2B Sales and Customer Sucess (Regional Manager) | South America
Mar. 2019 - Jun. 2020Sao Paulo- Established and expanded B2B Go-to-Market in Brazil and other South America markets (Hotels and Professional Hosts) increasing regional penetration by 1.3x and gross booking value by 3.5x. - Hired and led a diverse team of Market Managers and SDRs across different countries. - Pioneered Airbnb's first SMB program, scaling market share within long-tail accounts, driving 1:many sales via events, webinars and roadshows. Doubled Airbnb's SMB presence across 25 new markets as result. - Collaborated cross-functionally with global teams and external partners (including API partners), to successfully deploy the 'Hotels' division. - Represented Airbnb at regional B2B events and media appearances.
AirbnbMarket & Expansion | Global Hotels Project (Senior Manager)
Jul. 2018 - May. 2019São Paulo e Região, Brasil- Collaborated cross-functionally with global sales, product, data and others playing a key-role of bridge-builder with our external partners, to successfully deploy the 'Hotels' division. Earned a promotion to Head of B2B South America due to these efforts.
Expedia GroupKey Account Manager - Enterprise Accounts
Nov. 2016 - Nov. 2018São Paulo e Região, Brasil- Uplifted São Paulo Hub to Latam's second-largest revenue market, managing +500 large and Key Accounts: a/ Surpassed consecutive market targets over two years, focusing on revenue, occupancy, +5 engagement KPIs. b/ Closed the vital deal to onboard top Brazilian 5-star hotel brand, Fasano Group, after an estimated 3-year sales cycle. - Orchestrated +30 partner events, securing engagement, rate parity, promotions, and key performance metrics. - Contributor to 'Brazil Main Cities Hub,' managing high-volume business, acquisitions and and re-contracts. - Led partner interactions (meetups, visits, roadshows, trainings) - Earned the top prize for acquiring re-contracted properties in the Americas (2016). - Key contributor to 'Brazil SWAT' project, amplifying acquisitions and scaling penetration across strategic Brazilian markets. - Served GIG in Colombia, driving regional exchange performance. - Earned 8 awards, including Rising Star of the Year, highest YoY growth, top market acquisition, and significant improvements in the fenced channel (merchandizing).
Expedia GroupAccount Manager, SMB accounts
Aug. 2013 - Nov. 2016São Paulo, Brasil
Rocket Internet SESales and Supply Manager | Westwing
Aug. 2012 - Aug. 2013
Westwing BrasilSales and Supply Manager
Jul. 2012 - Aug. 2013São Paulo e Região, Brasil- Sales and 'cool' hunter focused on generating new suppliers based on campaign performance insights and guarantee long-term win-win partnerships. - Responsible for conceiving and leading Westwing's first campaign that incorporated the video format to introduce and launch a new product on the platform (Kenwood Kitchen). - Commercial pipeline management driven by KPIs.
Atlantica Hotels InternationalSales Account Executive
Feb. 2010 - Aug. 2012- Experience in diverse fields including operations, reservations, revenue management, and sales. - Elevated to key-account manager São Paulo, ensuring Atlantica Hotels' top-of-mind status for clients' business travel bookings. - Became an expert in commercial pipeline management guided by strategic KPIs.
Atlantica Hospitality InternationalRevenue Manager
Oct. 2008 - Feb. 2010
Atlantica Hospitality InternationalOperações
Aug. 2007 - Oct. 2008
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