CMO or HOD Marketing and Communications@Retired : Capitec Bank Southern Africa
Verified
I established the Communications department at Capitec Bank and retired as Head of Communications after 15 years. Building the Capitec brand from zero to hero was an exhilarating journey in a saturated market. In just 21 years, the bank has grown to become the largest in South Africa by client numbers.
I believe the experienced team that built this brand was the key catalyst in making Capitec resonate with its audience—convincing people to switch banks, a challenge often seen as nearly impossible. The insights gained from building a world-class corporate brand are invaluable, and I’m committed to sharing them with those who want to fast-track their success without enduring the hard lessons we had to navigate.More...