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Work Background
Media HiveManaging Director
Jan. 2015London, United KingdomThe UK’s leading agency for multicultural and diverse marketing and comms. Our work focuses on ethnic communities, reaching diverse audiences and developing a more inclusive comms culture for our clients. Our services include - PR, marketing, digital, events, talent and influencer engagement, diversity strategy and consultancy. Winner - Media Agency of the Year (2019 & 2016) https://asianmediaawards.com/media-hive-wins-2019-media-agency-of-the-year-award/ Clients include: NHS, Disney, Marvel Studios, Universal Music, Netflix, Barnardo’s, Penguin Books, England & Wales Cricket Board, Madame Tussaud’s, Sky, Warner Bros, British Red Cross, 20th Century Fox, Virgin EMI, Harper Collins, Pathè, British Asian Trust, Studio Canal, Pan MacMillan, Mayor of London and more Website - www.wearemediahive.com
Email - samir@wearemediahive.com
Purple Venture Entertainment (Dubai)Managing Director
Aug. 2012 - Dec. 2018DubaiI launched an Events and Marketing business in Dubai in 2012, managing large scale events, brand activations and PR & marketing campaigns. Under Purple Venture Entertainment I have managed and coordinated major global touring artists and productions including Lady Gaga, Drake, Michael Buble, AR Rahman, Rahat Fateh Ali Khan, Sonu Nigam etc. We have also managed several Bollywood film promotions in the UAE as well as the local Dubai International Film Festival. During my time in Dubai I worked with several corporate partners on events in the region including Samsung, HTC, Dubai Tourism, Emirates, Du Telecoms, HSBC, BMW, Mashreq Bank, Emirates NBD, Zurich Insurance etc and consulted with both Dubai and Abu Dhabi government venue partners. In addition I have worked on several PR / marketing projects in the UAE under the company.
Freelance PRIndependent Music and Entertainment Publicist
Jul. 2011 - Jul. 2015London, United KingdomI develop and execute PR and marketing strategies for music artists, record labels, actors, films, award shows, music events, launches and brands. I offer a full 360° service covering all print, online, radio and TV PR and advertising as well as social media promotion. Some recent and present clients (2011 - 2013) include: Lebara Mobile, UK Asian Music Awards event PR, Imran Khan, Raghav, Preeya Kalidas, "One Pound Fish", Shide Boss, Annie Khalid, Arjun, Nokia Asian Music Awards "Unsigned" campaign, Mumzy Stranger, Junai Kaden, Tasha Tah, Jernade Miah, Hunterz, Raghu Dixit, Ash King, Moviebox Records, 2Point9 Records, "Teri Meri Kahaani" film PR (Priyanka Chopra and Shahid Kapoor), "Bollywood Showstoppers" event PR (Bipasha Basu, Atif Aslam, Malaika Arora, Shaan), Vaporz Electronic Shisha, The Asian Awards, Rahat Fateh Ali Khan at O2 Arena, Arash feat Sean Paul (EMI), "Diwali Rocks" (Dubai) event PR, "Bollywood Rocks" (Dubai) event PR Nominated at the Asian Media Awards 2013 in the PR and Marketing category for 'Media Professional Of The Year' - http://www.manchestereveningnews.co.uk/business/media/asian-media-awards-finalists-revealed-6121927
Sony ATV / Karman EntertainmentProduct & Marketing Manager
Jun. 2011 - Jun. 2014LondonI am a partner in a bespoke British record label, Karman Entertainment. A joint business venture with publishing powerhouse Sony/ATV, Karman will be releasing some of the UK’s most promising artists in the coming months. My day to day role includes product management, marketing, PR and promotion plans for our releases, artist management and coordinating touring schedules.
Buzz Asia 963 & 972 AMRadio Presenter & Producer
Sep. 2010 - Mar. 2013I present & produce the chart show every Saturday 4 - 7pm on Buzz Asia - the number 1 hit music station for Asians in London!
Asian Woman MagazineMusic / Entertainment writer
Apr. 2010 - May. 2012I write music and entertainment features for Asian Woman magazine, one of the UK's leading Asian lifestyle publications
Media MogulsPR & Marketing Account Manager
Jan. 2008 - Jun. 2011Specialist in ethnic community PR and marketing. I worked on a number of entertainment and corporate clients. Clients have included: Public and corporate sector: NHS
Met Police
Lebara Mobile
KFC Films: Slumdog Millionaire
The Infidel
My Name is Khan
West is West
Anuvahood
It's A Wonderful Afterlife Music: Jay Sean Alesha Dixon
Raghav
Mumzy Stranger
Jaya
Jernade Miah Record Labels: Island Records / Universal
Cash Money Records
Asylum Records / Atlantic
All Around the World / Universal
EMI
2Point9 Records
Desi Hits Events: UK Asian Music Awards British Asian Sports Awards
AR Rahman UK tour
British Asian Challenge (cricket) - Rajasthan Royals (IPL) vs Middlesex @ Lords
Asian FX RadioStation Management, Radio Presenter & Producer
Jan. 2008 - Jun. 2009
Panjab RadioPR/Marketing
Dec. 2007 - Dec. 2008PR & Marketing for Panjab Radio, a niche digital radio station servicing the UK's Punjabi community
UK Asian Music AwardsEvent Director
Nov. 2007 - Dec. 2012I have worked on the UK Asian Music Awards since 2007, taking on a leadership role in the last couple of years. Often referred to as the Asian equivalent to the Brits and MOBO awards, it is the only event in the UK which celebrates the achievements of South Asian music artists and was launched in 2002. The event has taken place at the Royal Festival Hall for 3 years (2007 - 2010) and moved to the Roundhouse, Camden in March 2011. It has previously been broadcasted on BBC2, ITV, B4U Music and most recently on the BBC red button (2010 & 2011). My role with the event has varied in the last 4 years but has included: PR, branding, event management, talent liaison, sponsorship activation and partnership engagement. I have worked with an array of music and entertainment talent for the awards including: Jay Sean, Alesha Dixon, Skepta, Preeya Kalidas, Riz Ahmed, Chipmunk, Amir Khan, Jimi Mistry and the Sugababes. In 2012 the UK AMAs celebrated it's 10th year anniversary on 25th October at Wembley Arena, with a show headlined by international music star Ustad Rahat Fateh Ali Khan.
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