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Work Background
GucciDigital Insights analyst
Sep. 2023Italy
New Guards GroupDigital Business Development Specialist
Dec. 2021 - Sep. 2023Milan, Lombardy, Italy- Website and App performance analysis with different tools (GA - Tableau - Contentsquare)
- Involved in website redesigns and optimizations of all NGG brands interacting with design agencies and developers - Digital projects coordinator for all NGG brands
- UX - UA analysis with Contentsquare
VelascaDigital Marketing & Performance Analyst
Jun. 2021 - Dec. 2021Milan, Lombardy, Italy
VelascaDigital Marketing Assistant
Sep. 2020 - Jun. 2021Milano, Lombardia, Italia- Development and management of Digital Marketing campaigns
- Analysis of cross-channel campaigns' performance, generating useful insights for future strategies and budget allocations
- Analysis and reporting of company performance - Creation and implementation of an Influencer marketing project
Max Mara Fashion GroupRetail Sales Assistant
Sep. 2017 - May. 2018Milano, ItaliaSales assistant at Rinascente Duomo, Milano Responsible for the brands: Max Mara Studio and 'S Max Mara
Max Mara Fashion GroupShowroom Assistant
May. 2017 - Aug. 2017Milano, ItaliaSummer internship during the P/E 2018 sales campaign
Involved in back office activities and in supporting merchandisers and vendors in the presentation of new collections to italian and international clients.
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