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Work Background
KonkeringVP Buisness Growth
Jan. 2022United StatesSpecial Projects & Innovative Marketing Business Consulting
Digital Marketing Footprint
Branding & Field Marketing Konkering doesn’t cling onto labels, everybody in our team pitches in. Our company is not simply limited towards advertising, graphic design or production. We like to distinguish ourselves as the strategic creators and makers of any project we take on. Whether it’s building a promotional display or creating an app, our capabilities are limitless and always innovating with the support of all encompassing technologies. By working together and bouncing ideas off one another, we can deliver and exceed any customer’s vision successfully. •Spearheading integrated marketing communications strategies aligned with business priorities, sales goals, and operational objectives. • Orchestrating strategic marketing and communications plans, data-driven programs, and performance metrics to achieve results. • Pioneering business development toolkits and opportunities, driving growth initiatives. • Leading business consulting efforts for various clients, developing their digital marketing footprint, and guiding the 360 branding programs, including but not limited to offline and experiential marketing. • Guiding the new client acquisition program.
Hands On Design, IncMarketing & Growth Consultant
Jan. 2021Miami, Florida, United StatesHandsOn Design is a toy and game inventing studio founded in 2000. Our toys and games are licensed to toy companies who manufacture and market it worldwide. HandsOn holds an extensive IP portfolio of concepts and creates around 50 new concepts every year. During it's existence, HandsOn has licensed many new toys and games including, Bouncin Babbles (Hasbro, Baby Alive brand), Planet Heroes (Fisher Price, Action Figures line), Pictionary Frame Game (Mattel Games), Stacking Symphony (Fisher Price), Curly Q (Dolls line) among others. • Developing and implementing all integrated marketing communication strategies in support of key business priorities, sales revenue objectives and operational goals.
• Leadership responsibility for the strategic marketing and communication business plan, results-oriented tactics, data-driven programs, operational policies, and performance metrics.
• Developing all business development toolkits and opportunities.
EnvisionSenior Business Development Manager
Jan. 2019 - Dec. 2021Miami/Fort Lauderdale AreaWe are seasoned strategists who deliver exceptional branded environments, digital experiences, and data solutions to some of the world’s most recognizable brands. Envision skillfully crafted solutions that enhance the connection between our clients’ unique brands and valued customers. • First business development lead in the US, dedicated to growing Envision’s client portfolio and engagement through partnerships and added value within every vertical (Retail, Banking, Higher-Ed, QSR), offering from Architectural & Industrial Design, Project Development & Management to Data & BI services. • Working hand in hand with the Head of Marketing in developing and implementing all Marketing & Communication Plans, including sales and media packages.
• Developed a strategy to secure new business opportunities and nurture long-term relationships (focus on revenue generation and client retention).
• Overseeing and responding to procurement-driven RFPs & RFQs, including financial analysis & presentations.
• Relationship buildup and management with client’s C-level executives and internal departments, including Marketing, Real Estate & Development, Store Design, and Operations, amongst others. • Working collaboratively with a team of Architects, Designers, Engineers, Content Developers, & Analysts to generate strategic solutions for current and new clients. • Conduct research to identify new markets and opportunities to solve customer needs.
• Leading the productization and commercialization efforts for the company’s SaaS products and services across North America. Conducting comp and partner relationship research/analysis to support the sales strategy.
Modus DirectManaging Director
Jan. 2018 - Dec. 2019United States• Contributed to strategic business growth and expansion direction as a leadership team member. • Devised new market strategies focusing on diverse categories. • Nurtured client relationships to achieve business goals and implement CRM system strategy. • Conducted competitive research, fostering cost-free marketing strategies. • Developed updated branding materials and a $25MM opportunity portfolio. • Set strategic growth targets based on multi-year plans.
Ariadna Communications GroupASVP New Business & Client Engagement
Jan. 2013 - Dec. 2018Miami/Fort Lauderdale AreaA 100% Full-Service Agency that leverages over two decades of experience in the LAC and US markets, with a staff of over 500 people, headquarters in Miami, offices in NYC, and a presence throughout the region with offices in 10 countries: USA, México, Brazil, Argentina, Chile, Peru, Colombia, Panamá, El Salvador, and Ecuador. Some of Ariadna's high-profile clients are Visit Orlando, LATAM Airlines Group, Aeropost, MELIA Hotels & Resorts, Palace Resorts, LG, BUPA Health Insurance, Juan Valdez, KFC, NISSAN, Tigo, DIAGEO (all brands), 3M, and the list goes on. • Driving profitable growth from new business prospects and existing Team clients.
• Leveraging an existing network of clients, partners, and colleagues to generate digital sales opportunities.
• Working closely with the Marketing team to generate new leads from existing Team clients and new clients/prospects. • Providing clients with strategic advice and business solutions that generate new revenues for the agency.
• Data-Driven Presentations & Strategic Planning
• Playing a leading role when pitching for new work and presenting proposals to all levels of seniority.
• Maintaining personal and Team profiles within the market via blogging, event speaking, event networking, or providing thought leadership for the press.
• Manage and supervise accounts during onboarding and the first tenuring period, including high-value airline and travel industry accounts, achieving measurable growth in distribution partnerships.
• Establish and develop the strategy for revenue growth and key account management, including distribution (OTA, TMC, GDS, On-Site).
Worldmedia InteractiveDirector of Business Development
Jan. 2011 - Dec. 2013Miami/Fort Lauderdale AreaWorldmedia is a full-service digital agency that reports analytics and delivers the best ROI. Over the past 20 years, Worldmedia has worked extensively with various clients specializing in all aspects of online marketing. With HQs in Miami, our seasoned team of specialists has produced award-winning creative, continues to be recognized as search experts, and has incredible leverage with media planning and buying. Our methodology brings big ideas and unique technologies together to achieve outstanding results. From 2010 to 2013, Worldmedia Interactive was recognized as one of South Florida's 50 fastest-growing companies. Some of Worldmedia Interactive's clients are Norwegian Cruise Lines, MSC Cruises, Melia Hotels and Resorts, LAN/TAM Airlines, Aston Hotels and Resorts, Air Canada, Aero México, Alamo/National, South African Airways, and various tourism boards, including Mexico, Canada, Toronto, Ontario, Niagara, and T&T. Specialties: Media Planning & Buying, Reporting & Analytics, Website Design & Development, Strategy, SEM & SEO, Social Media, eCRM, Mobile Marketing Led high-impact pitches to airline and travel industry leaders, resulting in contracts ranging from $900K to $12MM. Enhanced revenue streams through strategic account prioritization and data-backed sales strategies.
Katsu StudioMarketing & Businesses Growth Director
Jan. 2007 - Dec. 2011Miami/Fort Lauderdale AreaKATSU STUDIO, a premier Interactive Studio where development and design are the core of our roots; we combine the best of two worlds: a global company offering world-class design services, cutting-edge imaging technologies, cultural compatibility, solid management & industry experience with the cost advantages of global development. • Directing the fundamental corporate goals of a premier animation company that offers Animation, VFX and INTERACTIVE development and design,
• Analyze customer needs, developing solutions, create proposals, demonstrate product solutions, and negotiate with clients and prospects.
• Strategic and Commercial Planning focused on developing the new clients Portfolio
• Coordination of the execution of Markets Investigation towards the opening of new market niches and new businesses opportunities
• Managing complex interactive engagements to an acceptable level of risk by balancing scope, time, cost and quality
• Marketing Planning development and execution
• Planning and direction of division’s activities, policies, objectives, and initiatives according to the mission of the company. Ensure that division meets budgeted financial goals and objectives.
• Maintaining and generating new business within existing customer accounts data base.
• Successfully accomplished annually budget with and improvement over 20% of expectation
ZerofractalMarketing & Businesses Growth Director
Jan. 2004 - Dec. 2007Miami/Fort Lauderdale AreaZerofractal perceives design and technology as a means to an end, because our primary focus is the client’s message. As a multi-lingual, multi-talented, multi-tasking, and award-winning company we can fulfill any client’s request for a project. The combination of different minds helps us grow as a team and communicate effectively with one another. Strategic and Commercial Planning focused on developing the new clients Portfolio
• Clients Portfolio - NAZCA Saatchi& Saatchi – Discovery Networks - AccentMarketing –
Panamax Films - H&H Advertising – DDB – Y&R – Lowe – among others.
• Marketing Planning development and execution
• Strategic PR and special events management
• Division accounts for over 75% of company’s revenues.
• Commercial Tools Management
• Budget Handling and trading capacities with clients
• Production works’ setting up of each one of the projects
• CRM – Costumers (Clients) Relationship Management
• Qualifying and prioritizing projects towards work flow management
• Competitive study and analysis
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