Ariadna Communications GroupASVP New Business & Client Engagement
Jan. 2013 - Dec. 2018Miami/Fort Lauderdale AreaA 100% Full-Service Agency that leverages over two decades of experience in the LAC and US markets, with a staff of over 500 people, headquarters in Miami, offices in NYC, and a presence throughout the region with offices in 10 countries: USA, México, Brazil, Argentina, Chile, Peru, Colombia, Panamá, El Salvador, and Ecuador. Some of Ariadna's high-profile clients are Visit Orlando, LATAM Airlines Group, Aeropost, MELIA Hotels & Resorts, Palace Resorts, LG, BUPA Health Insurance, Juan Valdez, KFC, NISSAN, Tigo, DIAGEO (all brands), 3M, and the list goes on. • Driving profitable growth from new business prospects and existing Team clients.
• Leveraging an existing network of clients, partners, and colleagues to generate digital sales opportunities.
• Working closely with the Marketing team to generate new leads from existing Team clients and new clients/prospects. • Providing clients with strategic advice and business solutions that generate new revenues for the agency.
• Data-Driven Presentations & Strategic Planning
• Playing a leading role when pitching for new work and presenting proposals to all levels of seniority.
• Maintaining personal and Team profiles within the market via blogging, event speaking, event networking, or providing thought leadership for the press.
• Manage and supervise accounts during onboarding and the first tenuring period, including high-value airline and travel industry accounts, achieving measurable growth in distribution partnerships.
• Establish and develop the strategy for revenue growth and key account management, including distribution (OTA, TMC, GDS, On-Site).