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Work Background
SheKnows MediaAdOps Specialist
May. 2017• Provide pre-implementation and post-implementation support to various display publishers.
• Collaborate with marketing and sales on new product offerings for the digital media landscape
• Provide technical support to advertisers, account managers and others via phone, email and web.
• Setup, traffic, and optimize online ad campaigns in Google Ad Manager, working with Account Management to receive and setup assets for campaign launches; and providing impression forecasting as needed for Sales.
• QA or troubleshoot 3rd party tags, HTML5 assets and other client-provided creatives.
SheKnows MediaDigital Campaign Manager
Mar. 2016 - Aug. 2016• Execute the implementation and full delivery of digital advertising campaigns in Google Ad Manager (previously DoubleClick for Publishers).
• Work with other ad serving and workflow tools as needed to ensure campaign KPIs are successfully met.
• Ensure campaigns are set up correctly so that flexible reporting is possible throughout the flight date and monitor those campaigns daily to avoid over/under delivery.
• Work with other execution teams internally to respond to optimization requests to improve campaign performance and provide delivery reporting updates to sales throughout the life of the campaign.
• Test and QA creative to ensure smooth execution upon campaign launch, troubleshoot creative issues.
• Provide custom daily reports when necessary for management.
• Creation of interim reports and final monthly billing reports.
SHE MediaSenior Sales Planning
Mar. 2012 - Mar. 2016Responsible for multiple pre and post sales tasks, including, but not limited to:
• RFP approvals and inventory forecasting.
• Quality control in campaigns.
• Margin analysis of Campaigns.
• Front end campaign entry and maintenance in DSM (Dart Sales Manager).
• Troubleshooting issues with campaigns and suggesting solutions to ensure campaign delivery and success.
Unidos Hermosillo IAPDirectora Operativa
Jan. 2008 - Mar. 2012• Coordinación del área administrativa y recursos humanos.
• Planeación, dirección y logística de programas de la institución.
• Elaboración y administración de proyectos de procuración de fondos.
• Formación y trabajo con Consejo Directivo.
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