Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
AdOps Specialist
SheKnows MediaAdOps Specialist
May. 2017• Provide pre-implementation and post-implementation support to various display publishers. • Collaborate with marketing and sales on new product offerings for the digital media landscape • Provide technical support to advertisers, account managers and others via phone, email and web. • Setup, traffic, and optimize online ad campaigns in Google Ad Manager, working with Account Management to receive and setup assets for campaign launches; and providing impression forecasting as needed for Sales. • QA or troubleshoot 3rd party tags, HTML5 assets and other client-provided creatives.
Digital Campaign Manager
SheKnows MediaDigital Campaign Manager
Mar. 2016 - Aug. 2016• Execute the implementation and full delivery of digital advertising campaigns in Google Ad Manager (previously DoubleClick for Publishers). • Work with other ad serving and workflow tools as needed to ensure campaign KPIs are successfully met. • Ensure campaigns are set up correctly so that flexible reporting is possible throughout the flight date and monitor those campaigns daily to avoid over/under delivery. • Work with other execution teams internally to respond to optimization requests to improve campaign performance and provide delivery reporting updates to sales throughout the life of the campaign. • Test and QA creative to ensure smooth execution upon campaign launch, troubleshoot creative issues. • Provide custom daily reports when necessary for management. • Creation of interim reports and final monthly billing reports.
Senior Sales Planning
SHE MediaSenior Sales Planning
Mar. 2012 - Mar. 2016Responsible for multiple pre and post sales tasks, including, but not limited to: • RFP approvals and inventory forecasting. • Quality control in campaigns. • Margin analysis of Campaigns. • Front end campaign entry and maintenance in DSM (Dart Sales Manager). • Troubleshooting issues with campaigns and suggesting solutions to ensure campaign delivery and success.
Directora Operativa
Unidos Hermosillo IAPDirectora Operativa
Jan. 2008 - Feb. 2012• Coordinación del área administrativa y recursos humanos. • Planeación, dirección y logística de programas de la institución. • Elaboración y administración de proyectos de procuración de fondos. • Formación y trabajo con Consejo Directivo.
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Lucia on Intch
Marketing
646906 people
16
Digital Marketing Consultant @ RVM
16
Program Manager, Talent Management, Innovation PMI-ACP @ IBM
15
Beauty Therapist
MarketingDigital Ads Manager
95572 people
16
Digital Marketing Consultant @ RVM
23
Sr. Digital Marketing Analyst @ CloudKitchens
18
Comms Planning Manager